RMIT UNIVERSITY

Business Administration

Thạc sĩ

2024

2026

RMIT UNIVERSITY

Tourism and Hospitality Management

Đại học

2018

2021

THE HERITASTE MARKETING CONSULTING FIRM

MARKETING OPERATIONS SPECIALIST

Quận 7, TPHCM

3 / 2025

4 / 2026

Managed integrated performance campaigns for Le Spa SOTHYS and
SOTHYS Vietnam across Meta and Google SEM.

Exceeded Meta click-to-message targets for Le Spa SOTHYS at 134% and
113%, while generating 2,036 Google SEM clicks and 43 qualified leads at
an 8% CTR.

Reached 137% of Facebook reach KPI, 121% of Instagram message KPI, and
a 140% average Meta reach KPI.

Delivered 107K impressions, an 11.9% click-to-message rate, and 40 highintent messages for the SOTHYS Vietnam Holiday campaign.

Aligned digital channels by utilizing Facebook for conversions, Instagram
for discovery, and Google for high-intent demand.

L'Usine

Restaurant Manager

Quận 1, TPHCM

11 / 2021

7 / 2024

Managed store operations as Store Manager at L'Usine Crescent Mall and
spearheaded new venue launches as Opening Manager for L'Usine Thiso
Mall and L'Usine Saigon Centre, successfully scaling multi-unit retail and
F&B performance over 3 years.

Oversaw day-to-day front- and back-of-house operations across hightraffic flagship locations, balancing seamless floor execution with back-ofhouse inventory and team workflows.

Contributed to financial budgeting and P&L management, assisting in
commercial planning to protect profit margins, manage operational
expenses, and drive location profitability.

Controlled operational costs and minimized waste by closely monitoring
inventory levels, discovering practical ways to eliminate stock
inefficiencies, and managing system entries for both inventory and noninventory groups.

Maintained rigorous safety and compliance standards, proactively
monitoring and reporting accidents, injuries, and harmful working
conditions to ensure a secure environment for staff and guests.

Elevated team capabilities and service quality by leading formal training
sessions and hands-on, on-the-job coaching to ensure every team
member met the same high professional caliber.

Handled key operational administration, including appraising staff
performance, recording accurate payroll data, managing special
reservation requests, and overseeing rate modifications for in-house
guests.

Cultivated a collaborative work culture by building positive team
connections, addressing employee concerns, and uniting staff around
shared goals.

Identified operational bottlenecks and drove continuous improvement,
implementing new approaches to boost organizational efficiency,
productivity, and cost-cutting across store locations.