Director of Luxury MICE Sales based in HCMC

 Participate in the preparation of the Resort’s Strategic Plans, budget’s meeting, P&L meeting

 Establish and interpret key performance indicators to manage the department, consistently takes into accounts financial implications of business decisions and recommendations

 Educate, train and motivate the teams to achieve department and hotel revenue goals. Ensure staff has the information, datas, tools and equipment to successfully carry out job duties

 Be responsible for your department P&L

 Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

 Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

 Provides a professional, advisory support service to the General Manager

 Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

 Create and implement special programs to achieve greater profitability through:

o Increasing average rate

o Increasing overall occupancy

o Increasing business volume during off-peak periods

o Increasing local Food & Beverage and Banquet Sales

 Works with Director of Finance in the preparation and management of the Department’s budget

 Perform Brand’s Services behaviours in daily operation basic towards the guests

 Drive to deliver Luxury Experiences to guests, to achieve Heartbeat target

 Investigate potential markets by:

o Reviewing Sales Department and Front Office correspondence files

o Analyzing guest history and registration card files

o Studying guest questionnaires

o Reviewing government statistics on visitors to the city

o Analyzing competition's sales/promotion efforts

o Studying various reference and industry publications for sales leads

 Develop and update department SOPs (standard Operation Procedure), JD (Job description) and implement it to enhance the guest experience

 Enhance the image of the hotel in the local community

 Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

 Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives