Sales & Marketing Assistant Manager/Director

SOCIAL MEDIA:
-    Develop social media plan for three outlets and Eight Four Collective Brand
-    Monitor social media channels (Facebook, Instagram, etc.…) for effectiveness of posts, guest feedback, etc.…
-    Present data to management regarding effectiveness of media campaigns. 
-    Reply to social media posts and guest inquiries 
-    Develop posting schedules across platforms to obtain the most viewers, likes, shares, etc.…
-    Responsible to post pictures, posters, create text in Vietnamese and English, establish standards for posts
-    Develop additional social media networks that are popular in Vietnam like Foody.vn, WhatsApp, Zalo

EVENT SALES:
-    Develop event sales strategies and concepts for three outlets
-    Build database and create relationships with hotels and agencies for MICE Events
-    Develop Sales brochures for three outlets
-    Active in cold calls and meetings to sell the events at the venues
-    Develop Sales Budgets and Targets, present to management
-    Table booking Sales – lead a team or develop relationships with nightlife and restaurant industry for table bookings. 
-    Create incentive/commission program for restaurants, table bookers, & sales

ENTERTAINMENT EVENTS:
-    Develop Weekly/Monthly/Yearly Events plan (NYE, Christmas, Valentine’s Day, etc.…)
-    Prepare budgets for the events, coordinate with sponsorship of suppliers
-    Work with Suppliers to create specialty events (Guest Bartenders, Guest Sake Brand Events, Guest Chefs, etc.…)
-    Responsible for marketing and execution of the events
-    Collateral design/posters – strategy for marketing the events

COLLATERALS:
-    Lead the design and development of collaterals for three concepts & Eight Four Brand
-    Manage budgets for collateral costs and printing
-    Monitor stock min/max

GRAPHIC DESIGN/PHOTOGRAPHY:
-    Work with the graphic designer for collaterals related to events, entertainment, sales, marketing
-    Responsible to oversee designer for menu adjustments, special menus, etc…
-    Coordinate routine photo sessions of venue, guests, food and drink for sales and marketing

BRANDING:
-    Develop the brand of Irusu
-    Irusu logo, color pallets, mood boards, etc.…
-    Further enhance the brands of three concepts and Eight Four Collective
-    Lead the development of new opportunities to enhance each brand

MARKETING:
-    Develop the yearly marketing plans and budgets
-    Establish unconventional marketing channels for the three concepts & Eight Four Brand
-    Present to management marketing plan, print media plans, etc.…
-    Develop Relationships/networks with Chambers of Commerce, Business Groups & Associations 
-    Arrange for key staff (Chef, bar manager) to join special events, competitions, supplier arranged events, etc.… both in Vietnam and Internationally

 DESIRED EXPERIENCES:

• At least 3 years food and beverage marketing experience.  
• Proven ability to execute effective food and beverage sales and marketing strategies.
• Proven ability to execute high quality social media content
• Ability to work in a team or independently.

BUDGETS: 
Prepare yearly budgets for related departments, anticipating yearly plans and venues openings.

-       At least 3 years food and beverage marketing experience.  

-       Proven ability to execute effective food and beverage sales and marketing strategies.

-       Proven ability to execute high quality social media content.

-       Ability to work in a team or independently.