Marketing Executive for Social Media in HCM

Administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic

• Cultivation of leads and sales

Content management duties include:

• Administrate the creation and publishing of relevant, original, high-quality content.
• Create a regular publishing schedule.
• Implement a content editorial calendar to manage content and plan specific, timely
marketing campaigns.

• Promote content through social advertising.

RESPONSIBILTIES

A. Develop and implement a social media marketing plan (Every 30-90 Days):
a. Brand Development
b. Identify Target Customers
c. Set Clear Objectives
d. Visual Design and Web Development Strategy
e. Solid Content Strategy
f. Promotion Strategy
g. Engagement Strategy
h. Conversion Strategy

i. Measure & Analyze to Establish ROI

Essential Duties of the Social Media Manager

• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and
sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing
pages, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews
and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and
answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that
are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing
happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company.
Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and
plans for revising social media, content marketing, SEO and social advertising
campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media
campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to
maximize results

- Candidates will be provided with job details during the interview

Qualifications and Experience

• Marketing degree is welcomed

• 0-1 year experience

• Demonstrates creativity and documented immersion in social media.

• Proficient in content marketing theory and application.

• Displays in-depth knowledge and understanding of social media platforms, their
respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how
each platform can be deployed in different scenarios.