Marketing Executive

• Assist in the annual marketing strategy and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities

• Assist in overall digital strategy and plan

• Daily performance management of all distribution channels and partnerships – Business Travel Agents, CRO, GDS, OTA and Web

• Assist in planing and executing all web, SEO/SEM, email and display advertising campaigns

• Preparing report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints

• Identify trends and insights, and optimize spend and performance based on insights

• Contribute new and creative growth strategies; instrument conversion points and optimize user funnels

• Strengthen customer relationships through social and earned media, monitoring both hotel, outlets and competitors’ presence on social media for performance enhancement

• Assist in passing all IHG Rewards standards onto relevant departments as well as driving accountability through tracking and reporting of these standards

• Champion Guest Connect (pre and post)

• Assist Digital Marketing Manager submit hotel IHG Rewards offers in a timely manner

• Communicate IHG Rewards multi-brand/regional/cluster campaigns and EDM

• Responsible for Agency relationship management for digital and websites

• Consistently educates internal teams on channel and digital marketing for buy in so that competitive advantage is created

• Protects and promotes brand image and reputation online and uses the brand proposition to differentiate, to promote awareness and improve relationships which will drive business

• Is the custodian of the customer experience across the distribution channels ensuring hotel and outlet value propositions and communication of them are consistent and effective throughout each channel for all customer types

• Consult on management of multi-channel review sites, reputation and advocacy

• Assist in integration and implementation of all tools & systems

• Home leave ticket;

• Uniform, accommodation & meals are provided;

• Professional & International working environment;

• At least 14 leave days;

• Service charge

• Opportunity to grow vertically, functionally, geographically, and personally.

• 3 – 5 years’ experience in Marketing, Distribution Marketing, Digital Marketing

• Additional exposure in Hotels, Advertising Agency, Public Relations, Travel industry system connectivity, Online Travel Agents, Central Reservation Office background or combination of any above are highly desired related industries.

• Demonstrated expertise of online marketing as well as offline

• Creative, innovative, and aware of new technology trends in the travel industry

• Proficiency in Excel, Word, PowerPoint, Photoshop skills will be a plus

• Strong communication skills in English. Local language and source market language a plus

• Team Player and excellent interpersonal skills as the role has to influence

• Fundamental project management skills

- Resume

- Certificates related to applied position

- Email address: Tin đã hết hạn