Sales & Marketing Director (Head Office)

1. KEY RESPONSIBILITIES

Role Summary

Oversees and directs all aspects of the Sales and Marketing activities for all properties CHM setup and manage. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan.

Essential Duties and Responsibilities – (Key Activities of the role)

1. Assist Project Director to produce the Annual Revenue Plan, Marketing Budgets and Forecasts for all properties setup and managed by CHM

2. Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

3. Leading the sales team at Head Office and at hotels to ensure Revenue Plan objectives are achieved

4. Implements all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, social media, community relations, special sales projects, etc.

5. Create and implement special programs to achieve greater profitability through:

• Increasing average rate

• Increasing overall occupancy

• Increasing business volume during off-peak periods

• Increasing local Food & Beverage and Banquet Sales

6. Enhance the image of the hotels in the local community

7. Review regularly activity reports of Sales and Marketing personnel of hotels and Head Office to ensure targets and Sales objectives are being met

8. Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, parties, gastronomic festivities, etc.

9. Interacts with individuals outside the hotels, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

10. Investigate potential markets by:

• Reviewing Sales Department files

• Analyzing guest history

• Studying guest questionnaires

• Reviewing government statistics on visitors to the city

• Analyzing competition's sales/promotion efforts

• Studying various reference and industry publications for sales leads

11. Recommend to Project Director and Hotel General Managers the kind of advertising which will be most productive for the hotels by analyzing the market effectiveness of past advertising campaigns

12. Procure new and repeat business for the hotesl by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

13. Manage the development of new products and services

14. Oversee the development of new marketing strategies

15. Conduct market research

16. Make sales report to Project Director and Hotel Owner as requested

17. Handle any other job assigned by management from time to time

- Các phúc lợi khác hỗ trợ đời sống theo quy định của Công ty.

- Lương thỏa thuận

REQUIRED QUALIFICATIONS

Required Skills

 Demonstrated ability to interact with customers, employees and third parties

 Good communication and writing skills (in both English and Vietnamese)

 Good convincing and presentation skills

 Proficient in the use of Microsoft Office

 Problem solving, reasoning, motivating, organizational and training abilities

 Strong Leadership skills in managing teams

 Ability to manage complex relationships

Qualifications

 Bachelor’s degree in Hotel Management, sales and Marketing or equivalent

Experience

 At least 7 years of relevant experience and 2 years at manager role

- Sơ yếu lí lịch dán ảnh có xác nhận của địa phương;

- Chứng minh thư nhân dân photo công chứng.

- Giấy khám sức thời hạn không quá 6 tháng

- Pho to công chứng các văn bằng có liên quan.