Digital Manager (Quản lý truyền thông điện tử)

As a Digital Manager, you are part of a team, responsible for optimizing booking channels to drive book-direct revenue and low cost booking channels, to grow market share and brand preference for a key hotel.

Key Responsibilities:

The role reports to the Hotel Director of Sales and Marketing (and subject to location, may also be provided direction from the Cluster Digital Marketing Manager) and includes key responsibilities such as:

• Provides input to the Hotel Director of Marketing in the annual marketing strategy and budget process to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities is predominant

• Implements the business digital marketing strategy through activating company programmes and initiatives to stimulate and drive demand

• Maintains awareness of trending booking mediums

• Daily performance management of all distribution channels and partnerships

• Updates Hotel content on the company website, aligned to marketing strategy

• Leverages all Company programmes and platforms

• Provides measurement, reporting and effectiveness on performance of all distribution channel initiatives

• Interprets data from internal and external sources to create optimum decisions

• Sources, creates and publishes media-rich content to deliver key messages

• Be fully accountable for listening and responding to all guest sentiments on all major social media and all OTA channels.

- Friendly & professional working environment.

- Opportunity to work and develop in an international 5-star hotel

- Career path at hotel group and internationally.

- Health insurance, social insurance, accident insurance ...

- Free Yoga class

- Free meals, uniforms, and free parking

- Summer holidays, annual health checks, birthday gifts, Tet bonuses, ...

Qualifications & Experiences:

Ideally you'll have gained tertiary education (Bachelor Degree in Business, Technology, Travel / Tourism, Hospitality or a Marketing Certificate) or equivalent combination of education and work-related experience with at least 18 months of progressive work-related experience in the industry or related industry with demonstrated proficiency in digital marketing such as:

• Demonstrated experience with search engines, on line social media mediums and digital marketing opportunities with capability to drive revenue performance

• Excellent communication skills, both verbal and written, as the role is accountable for all published content

• In addition to your passion and interest in the digital space, you are a self starter who has an eye for detail and creativity and uses analytics to recommend courses of action to drive consumer interest.

• You will also likely possess the following additional leadership competencies:

Brand Hearted

Work in Collaboration

Drive Results

Think Ahead

Champion Change

Please kindly send your CV to email:

Tin đã hết hạn

Subject mail: [CPWH] Applied position - Your name.

Only short-listed candidates will be contacted for interview.