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Digital Marketing Manager

  • Hạn nộp: 28/01/2023
  • Mức lương: Thỏa thuận

Thông tin cơ bản

Số lượng
1
Nơi làm việc
Quận 1 - TP HCM
Giờ làm việc
Giờ hành chính
Cập nhật
20/12/2022 10:33

Mô tả công việc

At Park Hyatt Saigon, we believe our guests select our hotel because of our caring and attentive associates who are focused on providing efficient service and unique experiences.

As the Digital Marketing Manager, you are responsible for supporting the Outlet Manager to ensure that the outlet operates successfully, in accordance with the standards of the hotel and individually profitable.

Scope and General Purpose of Job:

  • To support hotel marketing by developing digital marketing and e-Commerce programs, with the primary goal being increased conversions and revenue on Hyatt.com.
  • Digital marketing efforts will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing, marketing via corporate channels and assisting with strategic social media planning.
  • To oversee e-Commerce activity including the strategic management of the hotel’s website and apps.

Job description

Strategy and Budget Management

  • Overall digital and e-Commerce execution to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.) for all the hotels managed.
  • Maintain overall hotel digital budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel)
  • Assist with tracking vendor performance and escalating issues where necessary.

Digital Marketing Responsibilities

  • (Digital advertising, platform localization, SEO, email marketing, mini-sites if applicable, and other ancillary revenue projects, etc.)
  • Manage agency and ensure PPC plans fit each individual hotel’s goals and objectives as well as management of the Chain-funded media for hotels when applicable
  • Ensure strategies adopted for each hotel also works amongst hotels within the region and no business-related conflicts (i.e. bidding on same keywords, etc.)
  • Support on projects such as mini-site development, app development and other digital marketing initiatives at the hotels as necessary.
  • Meet agencies, media partners such as Google, Yahoo, etc. if necessary) to gain insight to local best practices
  • Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns, etc and overall website performance for each hotel
  • Collaborate with marketing communications teams to ensure SEO best practices are used where applicable especially for the hotel web site such as content management (using Hyatt’s proprietary CMS tool) and traffic driving tactics and strategies to improve natural search performance and ensure content is up to date and optimized.
  • Conduct keyword research with a variety of third party tools in order to identify content gaps against customer need, and share data and recommendations with internal content team
  • Advise on link acquisition strategy on whom could be approached to get qualified links/contents. Conduct link acquisition research including competitive research, opportunity research, and opportunity outreach. Some direct link acquisition work will be required.
  • Be the main driver to acquire and retain links on 3rd party websites, by advising and collaborating with Marketing Communications team of each hotel for opportunity reach activity
  • Be responsible for status call to review performance reports as well as set goals and objectives with the agency.
  • Be responsible for setting timelines and goals with the agency as well as ensuring the agency meets all deadlines and goals.
Other Duties
  • Understands and strictly adheres to Rules and Regulations established in the Associate Handbook and the hotel's policies concerning fire, hygiene, health and safety.
  • Ensures high standards of personal presentation and grooming.
  • Exercises responsible behaviour at all times and positively representing the hotel and Hyatt International.
  • Maintains strong, professional relationships with relevant representatives from competitor hotels, business partners and other organisations.
  • Responds to changes in the Digital Marketing function as dictated by the industry, company and hotel.
  • Attends training sessions and meetings as and when required.
  • Carries out any other reasonable duties and responsibilities as assigned.

Quyền lợi được hưởng

Hyatt is a place of outstanding rewards, where talent opens doors to exciting challenges in the hospitality industry. It's a place where career opportunities are as unlimited as your imagination. We could bring you the followings:

  • Receive full training from Hyatt (Hotel orientation, Leadership development, E-learning, workshop…).
  • Associates Social Space (Designed by colleagues for colleagues).
  • Have 2 duty meals per working shift and snack twice per week.
  • Be provided uniform and laundry service.
  • Discount 50% for F&B service at our restaurants.
  • Free parking at our associate parking area.
  • Be developed for future internal, transfer/ promotion.
  • Attend Associate Social Activities.
  • Complimentary rooms in Hyatt hotels and resorts all over the world.

Yêu cầu công việc

  • Ideally with a University degree or Master in Marketing or relevant major.
  • Work experience as Digital Marketing Manager or Assistant Digital Marketing Manager preferably in advertising agency or in international luxury hotel chain.
  • Preferably candidate with Digital Marketing proven records and with experience in managing many properties.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Service oriented style with professional presentation skills.
  • Highly creative with excellent analytical abilities.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Excellent organizational, interpersonal and administrative skills.
  • Clear concise written and refined verbal communication skills in English.

Yêu cầu hồ sơ

Application to:

  • Online application to: Tin đã hết hạn or Ms. Ngân - Recruitment Executive (028 3824 1234 - Ext: 2303 - 0773 116 657)
  • Direct application to: Human Resources Department, Park Hyatt Saigon, 2 Lam Son Square, District 1.
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Sắp xếp đánh giá:

  • Quy mô:
  • 2 Lam Son Square, Ben Nghe Ward, 1 District, HCM
  • https://saigon.park.hyatt.com/en/hotel/home.html
  • Khách sạn Park Hyatt Saigon tọa lạc tại trung tâm thành phố Hồ Chí Minh, kế bên nhà hát Thành Phố và gần kề các địa danh văn hóa và lịch sử nổi tiếng. Khách sạn gồm 245 phòng và suite mang phong cách thuộc địa Pháp thanh lịch vừa được tu bổ để mang đến một đẳng cấp sang trọng mới với thiết kế tinh tế, nội thất được làm bằng tay tinh xảo và những tiện ích cao cấp, hiện đại. Các nhà hàng và quán bar đẳng cấp quốc tế bao gồm nhà hàng Opera chuyên về các món Ý truyền thống, nhà hàng Square One phục vụ ẩm thực Việt và Pháp, khu vực Park Lounge phục vụ trà chiều danh tiếng và 2 Lam Son Bar, một trong những điểm đến hàng đầu của thành phố về đêm. Những khu vực tổ chức sự kiện theo phong cách ấm cúng nhưng không kém phần sang trọng lần đầu tiên được ra mắt tại Park Hyatt Saigon bao gồm Pool House với bếp nướng BBQ ngoài trời và Guest House với khu bếp mở hiện đại, sống động. Xuân Spa yên tĩnh mang đến những gói trị liệu lấy cảm hứng từ các thành phần và nguyên liệu truyền thống của Việt Nam. Trong khi đó, phòng tập được trang bị hiện đại cùng hồ bơi trong xanh hứa hẹn sẽ trở thành một địa điểm thư giãn tuyệt đối. Đội ngũ nhân viên tận tâm tại khách sạn Park Hyatt Saigon mang đến những dịch vụ chu đáo và thân thiện cho những vị khách quý đang cần nghỉ ngơi và những dịch vụ cao cấp được thiết kế riêng.

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