HRM

I. JOB SUMMARY

Responsible for setting up and implementing a strategy to manage sales and marketing departments to achieve hotel sales goals and maintain our hotel status in the marketplace. Strategies include areas such as market mix, pricing, direct sales, advertising and public relations, budgeting and market forecasting. Participates in the management committee of the property.

II. KEY RESPONSIBILITIES

1. Achieve sales goal of hotel

- Review the results of competitive hotel product analysis, demand survey, and marketing mix analysis, and link them to commodity prices, group customer sales limits, and channel allocation strategies

- Establish strategic sales plans (monthly, yearly, including budget)

- Actively support major sales presentations, customer meetings and road shows

- Supervises advertising, promotional materials, and promotional activities to meet standards

2. Provide executives with strategic insights on hotel and brand marketing issues

- Host or attend daily, weekly meetings to ensure that sales / marketing matters are shared within hotel management

3. Human Resources

- Supervise departments so that they do not violate the hotel's brand identity, hotel image, or company's standards

- Improvement of the competence of the members through manpower management such as evaluation and fostering of the members in the department

1. Skills & Knowledge

- Outstanding communication skills (Negotiation/Presentation/Speech/Listening)

- Strong understanding of hotel and hotel products (Room, F & B, etc.)

- Strong understanding of Market situation / Knowledge of industry trend

- Strong understanding of Media, Advertising Communications, Internet Business (B2B, B2C)

- Strong Business Administration (especially Marketing) Knowledge, Contract and Legal Knowledge

- Outstanding Foreign Language ability (ENG)

- Minimum 5 years of experience - Marketing of similar global hotel chains

- At least 5 years of department manager experience - requires both budgeting and workforce management experience

- At least 10 years of experience working in the hospitality industry

- Experience in developing sales promotion strategy, establishing / operating plans related to brand positioning

- Experience in building relationships with key stakeholders