Marcom Manager

Brand

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)

• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

• Manage all marketing/promotional/sales collateral development/production both on and off line

Communications/Public Relations

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

• Establish and maintain a relationship with Key local press and local media

• Liaise with the regional Communications team to maximize communications exposure

• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Sponsorship:

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

• Drive the marketing and communication (internal and external) of the Hotels CSR commitments

Loyalty & Partnerships

• Ensure that Le Club is robustly promoted in the hotel and champion a loyalty culture

• Ensure the hotel Le Club recognition program is followed and according to the brand promise

• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices

• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)

• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions

E Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits

• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations

• Manage the hotels’ website – traffic and revenue generation, promotional content display Manage the hotel email database and e communication activity

• Manage online advertising for the hotel (display banners, SEM/PPC etc.)

• Manage the online promotion for conference and catering and food and beverage activity at the hotel

• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks

• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator

• Report to appropriate parties negative comments and discussions

• Identify threats and opportunities in user generated content surrounding our Hotel

• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

Quality

• Ensure that all tools and procedures are in place to engage guests in Guest Book (the Accor Guest Satisfaction Survey)

• Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores

• Be fully au fait with the brands audit criteria

- Professional working environment / Môi trường làm việc chuyên nghiệp

- Opportunity to access variety of training programs conducted by the Hotel & Group /Cơ hội tiếp cận đa dạng các chương trình đào tạo do Khách sạn & Tập đoàn tiến hành

- Free shuttle from Da Nang city / Xe đưa đón từ trung tâm TP Đà Nẵng

3 years of relevant experiences or an equivalent combination of education and work-related experiences.

Should you feel interested in the opportunity, please send your resume to email:

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