Marcom Manager

Responsibilities and means

1. Manage all marketing channels and prepare all marketing communications for the property and outlets, including bars, restaurants and Fitness Center. This includes all creating and managing all collateral assets, maintaining all brand communication guidelines and standards and acting as the voice of the brand. Specifically, this position is responsible for managing online media (special offers page, advertising, website content, event marketing), email marketing, and print (advertising, collateral, promotions).

2. Create and manage all brand packages and practices for the property including special events and promotional opportunities to ensure that they are in keeping with the Brand vision, and property goals. Maintain detailed marketing calendars for the property.

3. Maintain reputation management through creative social media and online review site campaigns. Report on marketing successes, opportunities, and strategies to all levels. Complete detailed competitive analysis for lifestyle brand hospitality.

4. Coordinate and oversee public relations and promotional activities that support the needs of the property and outlets, with a focus on improved revenue performance. This can include photo shoots, broadcasts, celebrity interviews and other specific events. Also forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.

5. Develop and maintain marketing strategies to meet the PPHG’s objectives.

6. Produce collaterals and marketing and advertising products, regulate their distribution, and operate within the PPHG brand standards.

7. Observe and report on social, economic and political trends that might affect employers

8. Coordinate with hotel partners in terms of the co-promotion programs by submitting information required by partners.

9. Preparing all the entire monthly reports.

10. Be aware of activities in the property i.e. food and beverage promotions, VIP arrivals, new appointments or promotions of employees that should trigger awareness or can be used for the e-newsletter.

11. In charge in all purchasing order, par stock item for marketing.

12. Assist departments concerned in matters pertaining to public relations to support sales and marketing, food and beverage, employee relations, and community affairs.

13. Possess professional telephone manners and be able to answer inquiries about the property to the media and the general public.

14. Responsible for filing of marketing communications document, and requisitioning of office supplies as well as maintain an effective tracing system for files and paper work.

15. Assist in any other tasks assigned by the Management.

Will be provided during the interview

EDUCATION AND TRAINING:

At least Bachelor degree in marketing or relevant field

LANGUAGES:

Fluently in both Vietnamese/ English.

SPECIFIC KNOWLEDGE:

Functional knowledge of sales and marketing is essential

Literacy in software applications, preferably in travel and hospitality operating software

Excellent leadership, interpersonal and communication skills

Detail-oriented and highly reliable in thorough execution and follow-through

Ability to work well in stressful & high-pressure situations

A team player & builder

A motivator & self-starter

Well-presented and professionally groomed at all times

WORK EXPERIENCE IN OTHER COMPANIES (IN CASE OF EXTERNAL SELECTION):

At least 3 years of marketing in the hospitality industry with knowledge of the market