Digital Marketing Manager

• Hạn nộp: 30/05/2015
• Mức lương: Thỏa thuận

Thông tin cơ bản

Mô tả công việc

DUTIES & RESPONSIBILITIES:
+ The main purpose of this position is to assist the Group Director of Marketing & Sales in the implementation of annual Brand and Digital Marketing Strategies and achievement of challenging KPI's by increasing online brand awareness, engagement, traffic and revenue from the main source markets.
+ Drafting copy and ensuring that supplied content achieves brand standards across numerous digital platforms and ensuring best practice are improved and achieved.
+ Proactively be responsible for managing short- and long-term digital marketing communications and promotions.
+ Manage the implementation of marketing and brand building strategies for OAH properties online (subject to be single-mindedly consistent with offline activities) which drive measurable growth for all revenue streams.
+ Actively monitor, guide and support brand standards implementation, alignment and compliance within the business.
+ Direct programs to drive revenue via the Web channel through targeted demand generation, conversion and channel loyalty initiatives.
+ Be the point person for partner team as it relates to the most updated hotel content on the sites;
+ Perform quality control, including audits and content refreshes on an ongoing basis, and will ensure content compliance based upon pre-determined brand qualifiers.
 

REQUIREMENTS:
+ Bachelor’s or Master’s degree in Business, E-Commerce, Marketing, Journalism, Communications or a relevant field of work with 2 to 5 years of progressive work-related experience as a copywriter and/or web content editor.
+ Strong written and verbal communication skills, detail-oriented and organized, with ability to work under pressure of deadlines and ever-shifting priorities in a fast-paced environment. Must be a team player, have strong interpersonal skills, and work well independently as well as part of a team, flexible attitude and ability to adapt to changing priorities and business needs.
+ Strong project management skills; ability to multi-task and prioritize various projects,
+ Proficiency in business software products such as Excel, Word, PowerPoint, ect..
+ Must have strong presentation skills, curious, proactive, and self-motivated; and experience in the hotel and/or tourism industry preferred.

• Bình luận (5)
• Đánh giá (5)