Hà Thanh Bình

Public Relations:
Media planning - events for clients and newsrooms.

Financial experts:
- Project management:
Search and develop relationships with potential customers.
Find out the needs, advise customers on the company's products and services.
Project management: Ensure professional and effective project management according to process standards and quality according to customer's KPI
Work with internal departments, orienting internal departments to ensure effective campaigns
Report campaign progress, campaign results, learn from projects to propose to the Board of Directors directions to develop and improve Project Management services
- Customer care:
Create customer data, analyze and evaluate customer data
Based on the results of analyzing customer data, building business targets and customer care targets, we need to achieve a monthly/quarterly/yearly customer care plan.
Ensure implementation of customer care plan
Check and evaluate the implementation progress of the customer care plan; change the plan in time to ensure the best implementation of the goals.

Event organizers
Event planning;
Manage events - media contracts;
Analysis, ideation, planning, content development;
Information-Events for partners,
Writing content / media / TV scripts, chapters;
Send event script, MC;
Organizing the production, monitoring the quality of images and content and pre-acceptance of products before publishing;
Conceptualize and organize media events for partners and internal;
Coordinate with related departments / reporters to implement the partner's contract;
Find out, research the needs, trends of customers and the suitability with the content requirements of the newsroom.

Clients: Acecook Vietnam, kidswithnoborders, Ho Chi Minh City Department of Natural Resources and Environment, Ministry of Public Security (Vietnam) and Mainichi newspaper (Japan), Sai Gon Coop, ...

- Participate in the development of the communication strategy;
- Brand communication.
- Develop marketing strategy (Content, events, communication)
- Plan and execute communication plans related to business and product communication to various consumer targets with a focus on content marketing;
- Ensure all communication objectives and strategies are delivered and executed within budget;
- Communication crisis management;
- Plan and implement action plans to enhance the image and reputation of the company through multimedia and PR activities on social networks, mass media, and media direct (events, seminars, etc.) aimed at different goals of consumers and stakeholders;
- Build and maintain a good internal network among employees throughout the Company through promoting internal communication through an internal digital platform to help employees understand the activities/products of the Company. Company and improve employee engagement;
- Building and maintaining press relationships;
- Franchising business;
- Digital marketing planner;
- Implement social media activities to convey media messages to consumers according to channels.
- In charge of sponsoring activities for student programs, social organizations, and newspapers, ... For example Student talent contests, social activities, and start-ups, ...

40% branding, 60% performance (Lead Generation - (D2C))
1. Analyze customer and competitor needs to support and develop marketing strategies and activities.

2. Identify the market segments for the service.

3. Select the market segment that the brand wants to target.

4. Position, image and personality of the brand according to the selected market segment:
- Brand identity and brand identity control.
- Brand communication.
- Marketing and brand development
- Develop marketing strategy (Content, events, communication)

5. SWOT analysis (strengths, weaknesses, opportunities, threats), analysis of market research data as a basis for building an appropriate marketing strategy/plan.

6. Build a budget for marketing activities.

7. Develop marketing strategies/plans and implement brand strategies/plans to achieve the company's revenue and profit goals.

8. Formulate and develop pricing strategies and incentive programs.

9. Coordinate with the Training Department to supervise the provision of services (of organizational members) to customers according to established standards and develop a service process to meet customer satisfaction.

10. Communication plan and content development:
- Building website, fanpage
- Build and update appropriate content for each program/event.
- Prepare POSM for this event.
- Communicate on various channels to ensure effective communication.
- Build a brand strategy based on the brand positioning of an organization.
- Monitor the development of public relations, control information crisis
- Statistics and data analysis of implemented activities.

11. Digital: (Google Ads, Facebook Ads, SEO, Linkedin Ads, Zalo Ads)

12. Supervising B2B sales management team.

Develop & implement short, medium, and long term plans for partners, including:
- Overall Marketing Strategy.
- Digital: Facebook Ads, Google Ads, TikTok Ads, Zalo Ads, SEO,...
- PR: Press Booking, KOL, Media Crisis
- Social Media: Strategy for content & images on channels: Facebook, Youtube, Website, Linkedin, TikTok,...
- Trade Marketing (Event, Activation,...)
Partners: beauty, fintech, real estate, technology, finance, F&B,...

1. Planning, budget management, monitoring, and evaluation for short, medium, and long term plans including:
- Digital (Paid Ads & SEO)
- Social Media: Facebook, Website, Youtube, Linkedin, TikTok, Community,... (Strategy on Content, Image)
- Press (Booking, press relations & Crisis handling)
- KOL
- Event
2. Building processes, Metrics, KPIs, and training for human resources.
3. Coordinate with other departments: R&D, Sales,... to ensure business and brand goals.
4. Plan & strengthen internal communication activities.

DUTIES:

- 20% develop strategies, 55% implement strategies, 15% manage and develop marketing team personnel, 10% report and propose.

- Manage and coordinate the Marketing department of the company to meet the company's business requirements in the short/medium and long term while complying with the current legal framework;

- Responsible for explaining and advising DOSM, General Director on all issues related to the Marketing department (block) including Teams of the Marketing department: Brand & Communication, Design, Digital, Media & Co. - Marketing Partner of the Company.