Trần Nguyễn Hoàng Hải

Tôi mong muốn tìm được một công việc ổn định, có thu nhập phù hợp với năng lực và tính chất công việc, trong một môi trường làm việc rõ ràng, minh bạch và có định hướng lâu dài. Tôi ưu tiên những vị trí cho phép tôi gắn bó, làm việc nghiêm túc và đóng góp giá trị thực tế thông qua sự chủ động, trách nhiệm và tinh thần hợp tác với đội ngũ.

Key Responsibilities

• Developed and executed integrated marketing strategies aligned with business objectives, seasonal demand, and customer acquisition goals.

• Planned, managed, and optimized multi-channel marketing campaigns across Meta Ads, TikTok Ads, Google Business Profile, and offline marketing activities.

• Managed an average monthly advertising budget of approximately 84 million VND, continuously optimizing campaign performance through audience segmentation, A/B testing, creative optimization, and strategic budget allocation.

• Analyzed campaign performance, customer behavior, and market trends to improve advertising efficiency and maximize return on marketing investment.

• Developed weekly and monthly marketing performance reports, translating campaign data into actionable insights for senior management and business decision-making.

• Coordinated cross-functional collaboration among Operations, Customer Service, Kitchen, Design, and external partners to ensure seamless campaign execution.

• Managed the end-to-end production workflow of marketing assets, including campaign planning, creative briefing, content approval, and digital publishing.

• Initiated promotional campaigns, seasonal marketing programs, customer engagement activities, and brand activation projects to increase customer traffic and strengthen brand awareness.

• Built and maintained strategic partnerships with KOLs, KOCs, travel communities, media partners, and external collaborators to expand campaign reach and brand visibility.

Key Achievements

• Managed an integrated marketing investment exceeding 420 million VND during the employment period.

• Successfully executed multiple performance marketing campaigns across Meta and TikTok while maintaining competitive advertising efficiency through continuous optimization.

• Designed and standardized marketing performance dashboards, enabling data-driven decision-making and campaign performance tracking.

• Improved internal marketing operations by establishing structured campaign planning, reporting workflows, and cross-functional collaboration processes.

• Contributed to strengthening QooQoo Premium Buffet's market presence through strategic seasonal campaigns and integrated customer engagement initiatives.

Conversion Optimization (Performance): Executed Performance Marketing campaign for OCB (Bank), achieving 1,845 eKYC (Conversions), 18,001 App Installs, and 27,233 Google Ads Link Clicks.
Budget Management: Managed and optimized multi-channel Digital Performance budgets up to 1.4 Billion VND/campaign (Earthganic, Le Nord projects).
ROI Analysis & Reporting: Established and tracked weekly ROI reports, proposing optimizations to reduce Customer Acquisition Cost (CAC) for clients.

Project Budget Management: Responsible for the entire project from planning, budget management $120,000 for Samsung Galaxy Campus project, to production monitoring.
Event Solution & Operation: Ideated and directly operated 2 major projects: YEP "Bridgestone Night" 1.6B VND Budget and the "Event Technology Exhibition 2023" at Gem Center 1.5B VND Budget.

Managed large-scale event projects as a freelance Project Manager, coordinating stakeholders.
Key Project: Managed budget and operations for the EGN Drone Light Festival (The Beach Festival Nha Trang), with a total 24 Billion VND budget.

Operational Coordination: Planned and operated events (Activations, Roadshows, Openings) for local partners and businesses in Nha Trang.
Vendor Management: Built and maintained relationships with local Event Vendors, optimizing production and logistics costs.