Bùi Nhật Trường

Social Media Management & Reporting:
• Maintained daily content production across Facebook, Instagram, and the website with a steady frequency of 5–7 posts per week.
• Audited performance metrics to sustain an average 30% quarterly growth in social media engagement.
• Brainstormed and proposed creative text formats and concepts for daily event highlights.
• Kept digital touchpoints updated through daily visual curation and weekly promotional campaign coverage.

Campaign Content Planning & Editing:
• Collaborated with Events, Design, and Construction teams to align and build comprehensive content calendars for campaign activations.
• Managed content production timelines under the direct supervision of the Marketing Manager.
• Drafted communications for shareholders and Customer Service departments to update partners and VIP clients directly.
• Brainstormed and co-created promotional visuals, posters, and POSM (Point of Sale Materials) tailored for specific campaigns.
• Reviewed, audited, and refined campaign photography and video deliverables.
• Distributed post-campaign visual wrap-ups and event recaps to ensure customer engagement.

Partner & Sponsor Relations:
• Developed sponsorship decks for Kasho Club events, securing activations with global luxury brands (Hennessy, Dom Pérignon, Luc Belaire, etc.).
• Supervised branding assets to ensure partner product placements strictly adhered to brand guidelines.
• Briefed key campaign highlights and collaborated with 3D Artists to manufacture tailored visual assets.
• Developed visual content schedules alongside Media and Livestream crews to maximize active event coverage.

Market Research & Brand Consistency:
• Conducted competitive analysis within the market segment to propose strategic content directions for the 2020 fiscal year.
• Identified consumer demand for imported food products through thorough social listening across Facebook communities and industry forums.
• Managed content for Facebook and the corporate website, covering product showcases, promotional campaigns, and consumer education guides.
• Maintained cross-channel accuracy and alignment by updating new product data, specifications, and brand visuals.
• Co-designed and managed the brand website utilizing Wix.com through a third-party partner.
• Strictly maintained the marketing budget within 10–13% of monthly revenue.

Visual & Marketing Asset Development:
• Conceptualized synchronized brand identity packages and marketing collateral for digital and online channels.
• Sourced and negotiated directly with local printing and packaging partners (Cao Thien Minh Co., Lam Son Co., Cat Dang Co., Vu An Co., etc.).

B2B & Digital Lead Generation:
• Drove a 10–20% consistent growth in monthly revenue through strategic outreach.
• Generated and nurtured over 1,000 monthly leads through direct messaging and outbound calling.
• Secured direct distribution agreements with major retail and restaurant partners: Satra Foods, Nam An Gourmet, and restaurant chains under The Only Group.
• Executed targeted Email Marketing campaigns to promote product distribution to retailers, restaurants, and business households.

Logistics & Order Fulfillment Support:
• Monitored order processing, collaborated with the logistics team for quality inspection, and assisted in the delivery lifecycle.
• Tracked full-cycle order processing and resolved escalating customer issues to ensure a seamless client experience.

Campaign Monitoring & Execution Support:
• Tracked and reported weekly performance metrics for major F&B brands (Ice Bar, Spice Bar, Beirut Restaurant, Truffle Restaurant) across Google Ads and website platforms.
• Acquired hands-on experience in setting up and launching Facebook ad campaigns for Ice Bar and Spice Bar under the guidance of the Digital Marketing Leader.
• Collaborated across internal departments to ensure timely and synchronized content updates for all F&B brands.
• Planned and coordinated logistics for marketing events and brand activation activities.

Marketing Budget Management:
• Monitored and controlled department expenses in strict alignment with approved marketing budgets.
• Processed and finalized payment procedures with third-party agencies, partners, and vendors.
• Managed cash advances, organized financial documentation, and supported periodic cost reconciliation.
• Sourced, procured, and prepared event materials and merchandise within allocated budgets.

Vendor & Agency Relations:
• Liaised with marketing agencies, suppliers, and external partners during campaign deployment.
• Sourced, evaluated, and recommended suitable vendors based on specific project briefs and requirements.
• Tracked external project milestones to guarantee the quality and timely delivery of vendor assets.

Core Content & Campaign Management:
• Developed and executed content strategies aimed at rebranding and repositioning the brand image.
• Collaborated with restaurant operations to design tailored experiential programs for both loyal and prospective customer segments.
• Audited performance metrics to sustain and drive a 30% quarterly increase in overall social media reach.
• Built and managed weekly/monthly content calendars for 3 core marketing channels (Facebook, Instagram, and Google Ads), maintaining a consistent posting frequency of 4–5 posts per week.
• Maintained a consistent audience engagement rate of over 90% across all social media platforms.
• Coordinated closely with the design team to produce visual content aligned with brand guidelines, specific events, and marketing campaigns.

Customer Service Support & Strategy:
• Analyzed customer feedback and brainstormed engagement-driven concepts to enhance brand-consumer interaction.
• Engaged directly with customers to provide detailed consultations on brand programs and exclusive events.

Partnership & Event Coordination:
• Drafted sponsorship proposals and successfully secured partnerships with luxury brands (Hennessy, Macallan, Dom Pérignon) for Lava Cuisine & Lounge events.
• Co-planned visual asset production with Media and Livestream teams to support ongoing content marketing initiatives.

• Planned production schedules and allocated resources efficiently to ensure order fulfillment within 2–3 days of confirmation.
• Coordinated operations across production, logistics, and quality control (QC) departments to maintain a monthly order success rate of over 97%.
• Monitored operational performance and optimized workflows to ensure production timelines met 95% of daily, weekly, and monthly targets.
• Managed the production workforce and guaranteed 100% occupational safety compliance in accordance with the quality standards of Le Minh Xuan Industrial Park.
• Partnered with the technical department to audit machinery, equipment, warehousing, and finished goods, maintaining 100% compliance with fire prevention and fighting (FPF) regulations.
• Prepared periodic performance reports for the Board of Directors and proposed strategic solutions to enhance operational efficiency.
• Acted as the primary point of contact and worked directly with material distribution partners, including Hualon, Chau Giang, Tan Duy Phat, Tan Phu Cuong, etc.
• Handled direct client communications regarding order placement and complaint resolution under the Director's authorization.
• Represented the company in supporting academic research projects, notably the premium fabric production project from banana and pineapple fibers in collaboration with the Industrial University of Ho Chi Minh City (IUH).