TRẦN NGUYỄN ANH KHOA

Key Responsibilities:
Led the establishment and development of the Corporate, Travel Agency, and B2B sales function from the ground up, including team structure, SOPs, workflows, sales documentation, and client servicing standards.
Managed and developed the B2B sales team through account allocation, performance monitoring, sales guidance, and client relationship management.
Built and managed a portfolio of key local and multinational corporate accounts, focusing on acquisition, revenue growth, retention, and long-term commercial value.
Developed data-driven account plans and collaborated with cross-functional teams to deliver tailored solutions, resolve client requirements, and maximize upselling and cross-selling opportunities.
Identified market opportunities and expanded the Corporate and B2B pipeline through strategic prospecting, networking, and partnership development.
Key Achievements:
Served as the founding key person in establishing the company’s end-to-end Corporate, Travel Agency, and B2B sales operation.
Grew monthly B2B GMV from VND 48 million to approximately VND 5 billion within 12 months, increasing the segment’s contribution from 0.8% to 28% of total GMV.
Built a pipeline of more than 600 corporate prospects, significantly expanding the company’s access to Corporate and B2B business.
Established partnerships with leading travel agencies and B2B platforms, including Vietravel, Saigontourist, Ben Thanh Tourist, Fiditour, Chudu24, and VNTrip.
Developed strategic relationships with major local and multinational organizations, including HSBC, PwC, VinaCapital, PepsiCo, Nestlé, AEON Vietnam, Samsung, and Honda Vietnam.

Key Responsibilities:
Drive Corporate and Wholesale segment performance through strategic account development, pricing recommendations, production analysis, and targeted sales initiatives aligned with the hotel’s revenue objectives.
Manage and grow key local and multinational accounts, leading annual contracting, rate negotiations, account retention, and business development initiatives.
Contribute to annual sales planning, segment forecasting, budgeting, and monthly performance reviews based on revenue, ADR, room nights, sales pipeline, and account production.
Conduct market intelligence and competitor analysis to identify new business opportunities, recommend commercial actions, and strengthen the hotel’s market positioning.
Collaborate with Revenue, Marketing, and Operations teams to develop tactical promotions for need periods and maximize total account value through room, F&B, event, and ancillary revenue opportunities.
Lead sales briefings, coordinate account activities, and support the Sales team in executing business priorities and delivering consistent commercial results.
Key Achievements:
Held direct ownership of the Corporate segment budget for a 67-key property, representing 30% of total room revenue, and achieved 128% of the 2025 annual target, generating VND 5.24 billion with 48% year-on-year growth.
Grew combined Corporate and Wholesale revenue by 38% year-on-year to VND 7.50 billion, with both segments contributing 42% of total hotel room revenue.
Increased Corporate and Wholesale ADR by 24% and 26%, respectively, through pricing optimization, account segmentation, and a strategic shift toward higher-yield direct business.
Secured 140 new corporate accounts across 2025 and YTD 2026, activating 118 revenue-producing accounts and reactivating 21 dormant accounts.
Led a three-member Sales team to achieve over 110% of quarterly targets in both Q1 and Q2 2026, with all team members meeting their assigned performance objectives.
Introduced structured account reviews, sales forecasting, and weekly commercial performance discussions with Revenue Management and Hotel leadership, enabling timely pricing actions and stronger segment performance.