Cao Thùy Dung

Participated in planning and executing integrated brand and marketing campaigns for product launches, promotional activities and corporate events.
Managed the development of POS materials and marketing collaterals, ensuring consistency with corporate brand identity across customer touchpoints.
Collaborated with KOLs, media partners to implement brand communication and promotional campaigns.
Conducted market and competitor research to identify industry trends and consumer insights.
Supported the planning and execution of award submissions by researching relevant industry awards, preparing application materials and coordinating with stakeholders throughout the submission process.
Planned and executed monthly content strategies across social media channels.
Developed and maintained partnerships with media and strategic partners to support brand awareness initiatives.

Developed creative concepts and coordinated with F&B department to execute seasonal campaigns and commercial activations (New Year, Christmas Eve programmes).
Coordinated F&B photoshoots and content production. Managed F&B marketing collaterals and POS materials. Collaborated with external agencies and internal stakeholders to deliver integrated marketing campaigns.
Supported social media and digital content initiatives by coordinating promotional content and marketing assets for seasonal campaigns and F&B activities.