Nguyen Thi Phuong Thao

Developed brand guidelines and led content initiatives to strengthen brand communication and consistency - covering tone of voice, messaging, and visual identity from scratch.
Managed company website (WordPress) and social media strategy, including long-form content (1000+ words) produced using AI-assisted research and drafting.
Supported sales pitching for 4 international blockchain projects - producing pitch decks, company profiles, and proposal materials that contributed directly to successful client acquisition.
Planned and executed B2B multi-channel campaigns (email, newsletters) aligned with sales objectives - supporting lead nurturing and customer engagement.
Collaborated with Sales, Product, and Technical/QA teams - including contributing to UI/UX design for blockchain products based on PM/BA requirements.
Produced internal collateral and visual communications - team profile materials, video scripts, and photoshoot coordination - for recruitment and external-facing brand presentation.

Planned and executed integrated, multi-channel campaigns (email, social, paid & organic, events) across Vietnam & Philippines - managing end-to-end from planning through execution and performance reporting.
Developed content and visual assets across Facebook, Instagram, and Zalo OA - achieving up to 5% conversion rates and contributing to 350% growth in Zalo OA followers through personalized broadcast strategies with the Member Care team.
Supported CRM-driven email campaigns - contributing to 166 campaigns and 2.3M+ emails delivered in 2025, achieving an average open rate of ~46% - significantly above the industry benchmark of 20–25%.
Led Vietnam's first-ever member competition - negotiated a VND 60M+ sponsored prize with Sofitel Legend Metropole Hanoi, achieving 191 valid entries through an integrated paid social and email campaign.
Localized campaign messaging across markets to maintain brand consistency across digital and offline touchpoints.
Coordinated influencer collaborations and hotel/partner relationships - managing content alignment, approvals, and campaign participation with Accor properties and Loyalty Marketing teams.
Co-organized 15+ exclusive member events across both markets, achieving ~90% fulfillment rate - managing logistics, partner coordination, and member communications.