VŨ CÔNG

Dear Esteemed Company Leadership,

With over 10 years of experience in the marketing field, I have witnessed and contributed to shaping how brands overcome challenges and conquer the market. From crafting sharp marketing strategies to executing creative campaigns across multi-channel platforms, I have always focused on creating sustainable and distinctive value for businesses as my guiding principle.

I believe that in a constantly evolving market, the combination of innovative thinking, strategic leadership, and profound understanding of customer behavior is the key to helping businesses lead and leave a lasting impression. Therefore.
I am eager for the opportunity to collaborate with your esteemed company to not only maintain but also elevate the brand's position in the market while achieving new milestones of success in the future.

Sincerely,
Vu Cong

* Developing and Implementing Comprehensive Marketing Strategies: Design long-term marketing strategies aligned with the company’s vision and business objectives. Position the brand in the market, develop core messaging, and coordinate multi-channel marketing campaigns (both online and offline).
Allocate the marketing budget effectively, optimizing costs and maximizing return on investment (ROI) from marketing activities.
* Market Analysis and Customer Management: Conduct market research and analyze competitors, industry trends, and customer behavior to make strategic decisions. Build and manage customer databases, develop strategies for customer retention, engagement, and loyalty growth. Enhance customer experience by improving products, services, and brand communication.
* Brand Management and Communications: Ensure consistency in brand image and messaging across all marketing and communication channels. Oversee internal and external communications, public relations (PR), and manage any potential communication crises.Collaborate with media partners, advertising agencies, and stakeholders to strengthen brand recognition.
* Leading and Developing the Marketing Team: Recruit, train, and develop a professional, creative, and dynamic marketing team. Set goals, measure performance, and evaluate the results of individual team members. Foster innovation and adopt new technologies and trends in marketing to maintain a
competitive edge in the market.

* Managing and maintaining client relationships: Act as a bridge between the company and brands, ensuring smooth communication, understanding client needs, and ensuring client satisfaction with the services provided.
* Planning and executing projects: Collaborate with related departments such as creative, media, design, and production teams to plan, monitor, and ensure projects are delivered on time, within budget, and of
high quality.
* Consulting and proposing marketing solutions: Analyze brand needs, market trends, and competitors to offer suitable strategies and proposals that enhance the value and effectiveness of campaigns.
* Budget and contract management: Monitor project budgets, ensure expenses remain within limits, and handle issues related to contracts, quotations, and client payments.

* Developing and Implementing Marketing and Sales Strategies: Design short-term and long-term strategies tailored to each segment of hotels and restaurants (5-star, 4-star, 3-star). Establish brand positioning and execute promotional campaigns to enhance market visibility.
* Revenue Management and Optimization: Analyze market data, manage room rates and service pricing to maximize profitability. Coordinate promotional programs and special packages to increase room occupancy and restaurant customer traffic.
* Building Relationships and Expanding Market Reach: Maintain strong relationships with existing customers and seek new partnerships in the tourism, events, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. Develop OTA channels and connect with international travel agencies to attract more global visitors.
* Team Management and Operational Efficiency: Recruit, train, and manage the Marketing and Sales team effectively. Oversee the performance of marketing activities, events, and measure ROI from
campaigns.

* Strategic Planning and Business Development : Define long-term strategies for the apartment chains, homestays, coffee shops, and OTA advertising activities. Develop plans to expand the business network, optimize operational models, and drive growth.
* Financial and Resource Management: Allocate budgets effectively across business areas and monitor cost efficiency. Secure and manage investment sources while ensuring profitability and stable cash flow.
* Brand Building and Marketing: Manage the image and branding of the service chains. Enhance customer outreach through OTA channels and digital platforms, coupled with innovative marketing campaigns.
* Recruitment and Team Management: Build and lead teams across key areas such as operations, marketing, and customer service. Foster a strong organizational culture to improve work efficiency and employee engagement.