Hai Nguyen

Overseeing online and distribution performance for Azerai’s properties in Ke Ga and Hue, focusing on strategic revenue optimization through pricing, room-type mix, and channel expansion. Lead online strategy, enhance direct bookings, improve visibility vs. competitors, and provide data-driven insights, simulations, and advisory support to drive performance and market share growth.

Key Roles:
- Lead overall online and distribution performance across properties, ensuring alignment with revenue strategy
- Develop and execute online strategies to optimize Revenue through ADR pricing and room-type mix.
- Expand and manage distribution channels, including mapping, partnerships, and system integrations (e.g., SmallLuxuryHotel).
- Drive direct booking performance via booking engine optimization.
- Provide analysis, reporting, and strategic advisory (simulation & what-if scenarios) to support GM and DOSM decisions.

Key achievements:
- Achieved Q1 Room Revenue Budget for Online and Direct Segment. Higher more than 20% versus same period last year for single property.
- As a corporate level, achieved Room Revenue Budget 2026 of Online & Direct Segment and exceeded more than 10% versus 2025 performance
- Achieved Q1 Room Revenue Budget for both properties. Especially for resort in Ke Ga, exceeded more than 20% versus 2025 performance.
- Successfully enhance and stabilize market segment mix for online & direct at a healthy mix for both properties.

Joined BelGroup Hospitality team as early stage of managing setting up for systems, revenue & sale business activities for initially 7 to become 14 properties currently from 4 regions – HoiAn, DaNang, NhaTrang, PhanThiet. Performed a role as advisor, consultant for all properties about Revenue strategies and Sale plans.

Properties: Bel Marina Hoi An resort, Emerald Hoi An Riverside resort, The Signature Hoi An, Shining Riverside resort & spa, Legacy Hoi An resort, Yarra Ocean Suite Da Nang, Holiday Beach DaNang, Vesna Hotel Nha Trang, Phu Hai Resort.

Key Roles:
- Implement Monthly - 3Month rolling forecast for all properties (14) with the target as accuracy within 5% discrepancy of actual.
- Month-end BOD Presentation of Room Performance for all properties and giving revenue view for next coming months.
- Holding Bi-weekly revenue meeting with sale, ecommerce and property team to review and strategy planning on pushing & maximizing revenue.
- Participate in all significant meetings at group level relating to all perspective as of Sale, Marketing, and Finance before deploying to property.
- Giving training and mentoring related Revenue matters to properties.

Key achievements:
- Total Group Performance increase more than 40% in revenue.
- Key property successfully increased ADR more than 20%.
- Forecast accuracy achieved more than 80% within 5% discrepancy.

Key Roles:
- Rate re-structure for all properties include: re-define structure, BAR tiers, promotions…
- PMS setup for all properties include: system transfer, system upgrade, new setup, re-define market/source segmentations, ratecode, rateplans…
- Setup new CMS/BE, implement integration between systems.
- Ensure data booking input from reservations is exact/correct.
- Build and implement related revenue reports used for single property and for group management purposes.
- In charge of building Topline KPIs forecast 2022, budget 2023, budget 2024, budget/forecast 2025 for all properties.
- Implement revenue strategies to all properties to achieve budget/forecast
- Work closely with Ecomernce team fom HO to Properties to conduct Revenue/OTA Monthly Meeting with property
- Be an advisor/consultant to property for all related Revenue/OTA performance especially yielding strategy

Key achievements:
- The Elite Performance Award 2023.
- Some Resorts 2023 Room Revenue achieved and exceeded 2019 Performance.
- Successfully built centralize PMS center data for Group Level.
- Manage & Develop OTA Salemix to play significant role in properties for HoiAn Region.

Properties: The Reverie Saigon, Sherwood Suites, Windsor Plaza Hotel.

The key responsible person to propose strategies/plans to Revenue Director (RD) regards to all revenue hotel management matters; also a leader to monitor all team members works to ensure data accuracies and proper internal reports.

Key roles:
- Implemented revenue management strategies to sale team and supporting sale team to achieve Budget/Forecast target.
- Monitored rate plans in Property Management System (PMS), Hotel Booking Engine and all other distribution channels.
- Monitored rate parity, analyzing STR reports and Competitors’ Pricing.
- Planned Budget and Reforecast for Room Revenue of 4 Hotel Properties.
- Proposed revenue maximizing thru analysis from Room Segmentations, Room Promotions and Room Packages.
- Hosted Weekly Revenue Performance meeting to Board of Directors for all properties.
- Cooperated with others Departments to enhance performances:
o Sale team for all data and analysis for better segment performances
o Reservations team for all issues related to input accuracy data
o Finance team for all related Room Revenue figures, ratios and key indicators.
- Lead Revenue team to provide all Daily/Weekly/Monthly/Yearly reports related to all Revenue matters.
- Representative Revenue Director on making decision when RD’s absent.

Key achievements:
- The Reverie Saigon: ARI index on top 2 in Competitor Set in 2019.
- Windsor Plaza Hotel: Top 2 MPI indexes in 2019.
- Sherwood Suites achieved more than 80% of Room Budget Revenue in 2019 after 1 year of opening

Strongly focus on all related revenue data analysis to support Revenue Director’s on giving strategies and decisions.

Key roles:
- Tracked daily/weekly/monthly revenue performance and forecast month/quarter/year end’s results to Revenue Director for any enhancing revenue strategies needed.
- Provided segmentations’ performances analysis to RD for review and strategies planning purposes.
- Analyzed all key room revenue components such as: average segment rate, room occupancy, geometry, lead time, length of stays, etc.. for maximizing revenue strategies.
- Created new template reports & enhancing existed ones to give more details about revenue performances.
- Assisted RD on preparing special requirement reports from BODs for urgent and important meetings.

Key achievements:
- Enhanced all existing internal room revenue reports to be more informative and successfully created more Revenue templates for analysis proposes and daily/weekly/monthly reporting performance which to be used as today.
- Key participant in Sherwood Suites Pre-Opening Room Budget in 2017.
- Staff of the Year 2018.

Responsible with providing supports to Finance Manager/ Deputy Director of Finance and attending various financial tasks for properties under Hotel management group.

Key roles:
- Processed & Prepared financial templates for revenue/cost performances, critical revenue/costs statistics for comparison purposes, adhoc projects and special requested by Board of Directors.
- Performed routine checks and provided any related financial analysis purposes.
- Provided helps to Hotel General Reports, Department Heads, Managers from properties regards to all financial matters.
- Internal audited for any financial troubles issues or suspicion of wrongdoing.
- Participated to provide critical comments, financial advises in all monthly/yearly P&L & all financial meetings.
- Prepared, process, and reviewed Properties’ budgets in 2015, 2016, 2017.
- Mentored and guided junior staffs.

Key Achievements:
- Successfully implemented Quarterly Rolling Forecast to Windsor Plaza Hotel, The Reverie Saigon and Sherwood Residence.
- Key participant in The Reverie Saigon Pre-opening Budget 2015.
- Best Department Associate in 2016.

An associate worked with internal financial issues for hotel and restaurants under group management: Sherwood Residence – D3, Windsor Plaza Hotel – D5 and the DangCo Investment Corp – D1.

Key Roles:
- Checked, analyzed and ensured the accuracy of monthly P&L (Profit & Loss Statement) and gave basic comment in financial critiques reports of revenue and costs to BOM – Board of Management – to review.
- Reviewed Daily Revenue Report and provided explanations to management for any abnormal variances in the operations.
- Prepare General Reports for Managements.
- Assisted Chief Accountant & HODs (Head of Department) of properties to plan, check and analysis for the properties’ budgets (from 2012 – 2015) in order to get approvals from BOM – Board of Management at the final stage.
- Assisted in ROI – Return on Investment – projects of centralized factories, restaurant and service apartment.
- Helped in creating, modifying SOPs – Standard Operation Procedures – for accounting departments and Hotel Management Operation.