Pham Tuyet Nhung

Digital Marketing Plan

Department of Foreign Economic

Department of English

+ Welcoming, greeting, checking in/ out, farewell of guests

+ Registering guests and ensuring compliance with authorities’ regulations

+ Supervising and checking daily room occupancy levels

+ Achieving highest room occupancy and average room rate levels

+ Developing and making daily rooming, allotment and blocking out lists +Developing, managing and updating regularly guest folios and history data

+ Handling directly and effectively any special guest requests

+ Manage all incoming & outgoing mails / faxes, documents etc....and ensuring immediate attention to urgent requirements by direct communication with concerned direct reports for background reports / comments / explanations on issue for consideration / decision by General Manager

+ Warmly welcome foreigner customers, tour leaders, VIP customers, receiving the reservations of all travel companies, manage and maintain the long term relationship with all travel companies

+ Dealing with correspondence and telephone inquiries,

+ Arrange transportation, travel tickets and visa for the customers.

+ Making payment / release invoices to the Customers

+ Making monthly report of the budget to the Manager

+ Handling all invoices number to the hotel system

+ Cheking all kinds of currences corrected

+ Doing the exchange rates

+ Checking debit from the travel agencies, Guests

Attending daily sales briefings.

+ Management the Sale Online system such as Agoda, Expedia, Booking … and Travel Agent for Camellia Group hotel

+ Advertising Camellia Group hotel on OTAs website, Social living and Forum Online or Trip advisor.

+ Maximizing hotel revenues and profitability

+ Actively seeking new hotel business and increasing revenue yields.

+ Organizing and conducting regular sales calls and client visits.

+ Meeting regularly with clients and negotiating leisure and corporate agreements.

+ Planning, organizing and participating in trade shows.

+ Developing, maintaining and updating comprehensive client databases.

+ Conducting regular market research, analysis and competition checks.

+ Take appropriate actions upon market developments and competitor’s performance.

+ Building and enhancing brand image, recognition and value at all times.

+ Planning, executing and participating regularly in marketing and networking events.

+ Increasing hotel effectiveness, performance and guest satisfaction.

+ Cooperating closely with other Department for smooth operation

Attending daily sales briefings.

+ Management the Sale Online system such as Agoda, Expedia, Booking … and Travel Agent for Serenade hotel

+ Advertising Serenade hotel on OTAs website, Social living and Forum Online or Trip advisor.

+ Maximizing hotel revenues and profitability

+ Actively seeking new hotel business and increasing revenue yields.

+ Organizing and conducting regular sales calls and client visits.

+ Meeting regularly with clients and negotiating leisure and corporate agreements.

+ Planning, organizing and participating in trade shows.

+ Developing, maintaining and updating comprehensive client databases.

+ Conducting regular market research, analysis and competition checks.

+ Take appropriate actions upon market developments and competitor’s performance.

+ Building and enhancing brand image, recognition and value at all times.

+ Planning, executing and participating regularly in marketing and networking events.

+ Increasing hotel effectiveness, performance and guest satisfaction.

+ Cooperating closely with other Department for smooth operation.

+ Making regular reports to the Sales and Marketing Manager

+ Manage OTAs in line with the annual sales and implement action plans in order to exceed sales budget.

+ Maintain win-win relationship with OTAs by attending Workshops, Networking Events and face-to face meetings in order to gain market insight, update OTAs extranet functions and seek for online sales opportunities.

+ Develop hotel website content, photos and activities to boost invisibility, conversion, and generate more direct bookings.

+ Handle Customer’ requests and complaints through hotel website and online channels.

+ Create Promotions and Packages to sell via online distribution channels: Website, OTAs and Global Distribution System (GDS).

+ Monitor and control online Best Available Rate (BAR rate) and room allotment through Hotel website, OTAs and GDS channels.

+ Proficient in OTA’s extranet, Center reservation System, Booking Engine and Opera Property Management system, SiteMinder, and GDS.

+ Building a new business market development strategy.

+ Build up the overall domestic business plan for the target market.

+ Supervise, motivate and evaluate employees.

+ Operating, developing and implementing the company's unique tour program.

+ Collect and develop customer database, search, expand and develop the assigned market.

+ Market research, competitor analysis, prospect research, and their products.

+ Monitoring ongoing services and solving problems.

+ Manage, update and take care of customers.

+ Design tour programs and make quotations according to clients’ requests, and provide additional information to clients (about the destination and the products) in order to boost sales.

+ Contact directly to all hotels, resort and cruise in Vietnam, Laos and Cambodia to get the Contract rate

+ Following and Managing all the Payments from all Foreign Partners

+ Oversee the daily operations of our hotel as well as provide strategic direction. Responsible for all plan and supervise the activities of an extensive and diverse workforce to ensure the smooth and profitable running of business.
+ Be responsible for dealing with complaints as for strategizing and preparing reports. You will be a key person of reference for employees and clients as well as external vendors.
+ Be a team player and an effective leader, able to set examples and foster a climate of cooperation
+ Enhance customer dedication and expand our clientele by strengthening our hotel’s reputation.

Supervise work at all levels (receptionists, kitchen staff, Housekepping and security staff ect .) and set clear objectives
+ Plan activities and allocate responsibilities to achieve the most efficient operating model
+ Manage budgets/expenses, analyze and interpret financial information and monitor sales and profits
+ Develop and implement an intuitive and efficient marketing strategy to promote the hotel’s services
+ Communicate with customers when appropriate (welcome them in the facilities, address their complaints, find solutions to problems, offer information etc.)
+ Deal with maintenance issues, shortages in staff or equipment, renovations etc.
+ Collaborate with external parties such as suppliers, travel agencies etc.
+ Inspect facilities regularly and enforce strict compliance with health and safety standards

+ Having responsibility for all Marketing and sale department- strong in Travel Agency ( TA) and Online Travel Agency ( OTA)