HUỲNH THANH LONG

I aspire to work in a professional and growth-oriented environment where I can apply my knowledge and experience in budget planning, monitoring, and time management to optimize productivity and financial efficiency. I am committed to continuously improving my professional skills, adhering strictly to internal procedures, and making meaningful contributions to the long-term development of the organization.

• Developed and executed comprehensive marketing strategies encompassing brand positioning, multi-channel communication, digital marketing, and public relations to enhance the resort’s visibility and competitiveness.
• Oversaw the content creation and management across key digital platforms, including the resort’s official website, Facebook, Instagram, and TikTok, ensuring alignment with brand identity and audience engagement.
• Designed and implemented promotional campaigns, seasonal packages, and special events to increase occupancy rates and drive customer loyalty.
• Collaborated cross-functionally with departments such as F&B, Front Office, Housekeeping, and Spa to ensure a cohesive and elevated guest experience.
• Directed brand image development through professional photography, videography, and the production of marketing collateral.
• Maintained strong relationships with media partners, influencers, and travel bloggers to maximise earned media and brand advocacy.
• Supervised online advertising performance (Google Ads, Meta Ads), conducted data analysis, and adjusted strategies to optimise reach and return on investment.
• Delivered internal training sessions on communication skills and customer service to enhance cross-departmental consistency in brand messaging.
• Contributed to the conceptualisation and promotion of new service offerings in collaboration with the Sales Department, based on current market trends and consumer behaviour.
• Reported directly to the Board of Directors, providing detailed assessments of marketing initiatives and strategic recommendations.

• Responsible for completing marketing plan for property including all channels. Using knowledge of market trends and target customer information to maximize revenue.
• Conducting daily marketing activities that achieve department through designing and implementing 360 plan including traditional advertising, media buying; events and activations, media relations, influencers’ relations, digital marketing, social media management, promotion and partnerships.
• Running significant campaign including special offers, promotions, flash sales, etc.
• Successfully established and maintaining relationships between ELG with key media, key opinion leaders of professionals, travel bloggers, celebrities, models, etc.
• Building successful relationships that generate sales & marketing opportunities. Leading creative direction of marketing, advertising and communication collaterals.
• Managing creative agency, PR agencies in several markets, digital & advertising agencies.
• Working closely with professional photographer, film producer, travel bloggers, celebrities to implement marketing activities.
• Report, media clipping, social media listening tools, & PR value calculator.

• Make lists of potential clients or groups and conduct survey to discover customers actively seeking hotel services.
• Place calls or arrange meetings with potential clients to identify their requirements and needs.
• Coordinate and organize the details of an event, such as the seating arrangement, catering, lodging, and security.

• Converting showroom visitors into customers by understanding their needs and interests, and matching them to the most appropriate car.
• Understanding the characteristics, capabilities, and features of all cars, and providing the potential customer with detailed information, including comparing different competitive models.
• Taking customers on test drives and demonstrating vehicle features.
• Maintaining a customer database and communicating with them.
• Assisting customers with completing the relevant paperwork required for a successful sale to be processed.
• Maintaining reporting structures and recording sales and inventory on the CRM software.
• Collaborating with team members to reach sales targets.

phungkimvy@thecliffresort.com.vn