Deputy Marketing Manager tại The Cliff Resort & Residences

3/2021 → 6/2025 (4 năm 3 tháng)

Thành Phố Hồ Chí Minh

• Developed and executed comprehensive marketing strategies encompassing brand positioning, multi-channel communication, digital marketing, and public relations to enhance the resort’s visibility and competitiveness. • Oversaw the content creation and management across key digital platforms, including the resort’s official website, Facebook, Instagram, and TikTok, ensuring alignment with brand identity and audience engagement. • Designed and implemented promotional campaigns, seasonal packages, and special events to increase occupancy rates and drive customer loyalty. • Collaborated cross-functionally with departments such as F&B, Front Office, Housekeeping, and Spa to ensure a cohesive and elevated guest experience. • Directed brand image development through professional photography, videography, and the production of marketing collateral. • Maintained strong relationships with media partners, influencers, and travel bloggers to maximise earned media and brand advocacy. • Supervised online advertising performance (Google Ads, Meta Ads), conducted data analysis, and adjusted strategies to optimise reach and return on investment. • Delivered internal training sessions on communication skills and customer service to enhance cross-departmental consistency in brand messaging. • Contributed to the conceptualisation and promotion of new service offerings in collaboration with the Sales Department, based on current market trends and consumer behaviour. • Reported directly to the Board of Directors, providing detailed assessments of marketing initiatives and strategic recommendations.

Marketing Executive tại ELG Group

4/2019 → 3/2021 (1 năm 10 tháng)

Thành Phố Hồ Chí Minh

• Responsible for completing marketing plan for property including all channels. Using knowledge of market trends and target customer information to maximize revenue. • Conducting daily marketing activities that achieve department through designing and implementing 360 plan including traditional advertising, media buying; events and activations, media relations, influencers’ relations, digital marketing, social media management, promotion and partnerships. • Running significant campaign including special offers, promotions, flash sales, etc. • Successfully established and maintaining relationships between ELG with key media, key opinion leaders of professionals, travel bloggers, celebrities, models, etc. • Building successful relationships that generate sales & marketing opportunities. Leading creative direction of marketing, advertising and communication collaterals. • Managing creative agency, PR agencies in several markets, digital & advertising agencies. • Working closely with professional photographer, film producer, travel bloggers, celebrities to implement marketing activities. • Report, media clipping, social media listening tools, & PR value calculator.

Sales and Marketing tại Lazi Beach Resort and Spa

4/2017 → 4/2019 (2 năm )

Thành Phố Hồ Chí Minh

• Make lists of potential clients or groups and conduct survey to discover customers actively seeking hotel services. • Place calls or arrange meetings with potential clients to identify their requirements and needs. • Coordinate and organize the details of an event, such as the seating arrangement, catering, lodging, and security.

Sales Executive tại THACO

4/2016 → 4/2017 (1 năm )

Thành phố Hồ Chí Minh

• Converting showroom visitors into customers by understanding their needs and interests, and matching them to the most appropriate car. • Understanding the characteristics, capabilities, and features of all cars, and providing the potential customer with detailed information, including comparing different competitive models. • Taking customers on test drives and demonstrating vehicle features. • Maintaining a customer database and communicating with them. • Assisting customers with completing the relevant paperwork required for a successful sale to be processed. • Maintaining reporting structures and recording sales and inventory on the CRM software. • Collaborating with team members to reach sales targets.

Mrs. Phùng Kim Vy - CEO

The Cliff Resort & Residences

phungkimvy@thecliffresort.com.vn