Bảo Trân Trầnt

Vietnam-France Dual Degree Program in Hospitality Management Van Lang & University of
Perpignan

he program emphasized cross-cultural understanding and international collaboration,
preparing me to lead in diverse, global business environments. With a strong focus on
innovation and digital transformation, the curriculum covered key areas essential for future
ready leadership, including data-driven decision-making, emerging technologies, and strategic
management.

Best Staff Award 2024
BRAND MANAGEMENT
• Managed 4 brand pages and 1 central website for Silverland Hospitality, ensuring
consistent brand tone, visuals, and messaging.
• Led brand repositioning for Smith’s Kitchen & Bar, The Nest Restaurant, and The Myst
Dong Khoi, aligning content and market perception.
• Developed brand-aligned content frameworks to support visibility and engagement.

AWARDS, PR & REPUTATION
• Led award submissions and PR communications for Smith’s Kitchen & Bar, achieving:
• VMARK Gold Winner; World Luxury Restaurant Awards (Asia & Vietnam);
• Tripadvisor Travellers’ Choice Award 2025;
• Shortlisted – 2025 Restaurant & Bar Design Awards (Surface Interiors).
• Wrote and coordinated of cial award press releases, strengthening brand credibility and
media presence.

BANQUET, WEDDING & MICE
• Developed creative concepts and marketing strategies for banquet, wedding, and MICE
segments.
• Led visual direction for banquet commercial photo shoots, delivering high-impact sales
assets.
• Executed peak-season banquet marketing initiatives, contributing to banquet revenue
growth.
• Oversaw long-term SEO strategy for hotels, banquet, and events, maintaining top search
rankings and inbound leads.

F&B MARKETING – SMITH’S KITCHEN & BAR
• Led F&B marketing strategy and concept ideation, aligning brand storytelling with
commercial goals.
• Developed food & beverage photography concepts for menus, signature dishes, cocktails,
and seasonal campaigns.
• Conducted market research and competitive benchmarking to inform pricing and
promotional strategies.
• Translated insights into sales-driven dining campaigns, supporting revenue and brand
relevance.

DIGITAL, PAID MEDIA & PERFORMANCE (OVERSIGHT)
• De ned campaign objectives, messaging, and targeting direction for digital and paid
media.
• Monitored campaign performance and budget ef ciency, coordinating with digital teams
to optimize results.
• Delivered performance insights and recommendations for ongoing improvement.

PARTNERSHIPS & CROSS-FUNCTIONAL LEADERSHIP
• Collaborated with PR agencies, media, KOLs, and creative vendors on integrated
campaigns.
• Acted as a bridge between Marketing, Sales, Operations, and F&B teams, ensuring
creative ideas delivered commercial impact.