. tại Silverland Hospitality

11/2023 → Hiện tại

Ho Chi Minh

Best Staff Award 2024 BRAND MANAGEMENT • Managed 4 brand pages and 1 central website for Silverland Hospitality, ensuring consistent brand tone, visuals, and messaging. • Led brand repositioning for Smith’s Kitchen & Bar, The Nest Restaurant, and The Myst Dong Khoi, aligning content and market perception. • Developed brand-aligned content frameworks to support visibility and engagement. AWARDS, PR & REPUTATION • Led award submissions and PR communications for Smith’s Kitchen & Bar, achieving: • VMARK Gold Winner; World Luxury Restaurant Awards (Asia & Vietnam); • Tripadvisor Travellers’ Choice Award 2025; • Shortlisted – 2025 Restaurant & Bar Design Awards (Surface Interiors). • Wrote and coordinated of cial award press releases, strengthening brand credibility and media presence. BANQUET, WEDDING & MICE • Developed creative concepts and marketing strategies for banquet, wedding, and MICE segments. • Led visual direction for banquet commercial photo shoots, delivering high-impact sales assets. • Executed peak-season banquet marketing initiatives, contributing to banquet revenue growth. • Oversaw long-term SEO strategy for hotels, banquet, and events, maintaining top search rankings and inbound leads. F&B MARKETING – SMITH’S KITCHEN & BAR • Led F&B marketing strategy and concept ideation, aligning brand storytelling with commercial goals. • Developed food & beverage photography concepts for menus, signature dishes, cocktails, and seasonal campaigns. • Conducted market research and competitive benchmarking to inform pricing and promotional strategies. • Translated insights into sales-driven dining campaigns, supporting revenue and brand relevance. DIGITAL, PAID MEDIA & PERFORMANCE (OVERSIGHT) • De ned campaign objectives, messaging, and targeting direction for digital and paid media. • Monitored campaign performance and budget ef ciency, coordinating with digital teams to optimize results. • Delivered performance insights and recommendations for ongoing improvement. PARTNERSHIPS & CROSS-FUNCTIONAL LEADERSHIP • Collaborated with PR agencies, media, KOLs, and creative vendors on integrated campaigns. • Acted as a bridge between Marketing, Sales, Operations, and F&B teams, ensuring creative ideas delivered commercial impact.