Nguyễn Thuý Quỳnh Giang

- Planned and executed social media content across multiple brand channels in alignment with the overall communication direction and brand identity.
- Collaborate with the Design team to brief visual direction and ensure consistency with brand guidelines.
- Contribute to developing key messages, storyboards, and communication materials for new-branch launching campaigns.
- Developed and executed communication plans for selected Express by M Village openings.
- Write copy for various digital assets, including video scripts, Email Direct Marketing, YouTube descriptions, digital standees, website content, etc.
- Research market trends and competitor activities.
- Work closely with Marketing and related teams.
- Shoot and edit photos/videos to support social media content and marketing activities.
- Support new-branch shooting sessions (on-site content production, coordination, styling assistance, take care models etc.).
- Handle additional content and copywriting tasks assigned by the Marketing team.

Key Performance:
- Contributed to the development and growth of multiple brand channels under M Village, including M Village (now Modern Village Lifestyle), SAVVY, and Grand Signature Resort Hội An by M Village.
- Contributed to increased pre-bookings and confirmed bookings through brand-aligned social media content and campaign support.
- Developed and executed social content strategies/communication strategies that contributed to:
• 4.4M+ organic Facebook views and 89.3K+ content interactions on M Village channels.
• 1.7M+ Instagram reach and 11.3K+ content interactions on M Village Instagram.
- Participated in building and launching Grand Signature Resort Hội An by M Village social channels from the ground up, generating:
• 9M+ Facebook views and 1.7M+ viewers.
• 3.2M+ Instagram views, 932K+ reach and 9.7K engagements within the early launch phase.
- Participated in planning, developing, and launching SAVVY social channels from the ground up through strategic content execution and communication activities, contributing to:
• 12M+ Facebook views, 3M+ viewers, and 10.1K+ link clicks.
• 1.2M+ Instagram views, 317K+ reach, 26.6K+ link clicks, and 33.2K+ profile visits during the launch phase.
- Contributed to increasing brand visibility, audience reach and engagement across digital platforms through brand-aligned social media strategies and content execution.
- Executed multi-platform launch campaigns and brand communication activities that collectively generated over 340M+ total impressions and views across Facebook and Instagram ecosystems (including paid media support).
- Collaborated closely with Design, Marketing, Production, and Operations teams to execute launch campaigns, maintain brand consistency and optimize content performance across multiple channels.

- Managed end-to-end operations of the glamping site, including front office, housekeeping, F&B, inventory, budgeting, and supplier coordination.
- Handled customer consultation, hotline, and on-site guest experience, including professional complaint resolution, post-stay relationship management, and feedback collection to improve service quality and encourage repeat bookings.
- Managed budgeting, expenses, and revenue tracking; prepared daily, weekly, and monthly reports with operational and sales insights.
- Oversaw staff recruitment, training, and shift scheduling to ensure smooth operations and service standards.
- Monitored business performance, identified operational gaps, and proposed improvement and growth solutions.
- Collaborated with the Marketing team to execute communication and advertising campaigns; created seeding content in travel, homestay, and hotel-related community groups.
- Coordinated with internal departments and carried out tasks assigned by management.

Key Performance:
- Drove sales revenue growth from 0 to nearly VND 100 million within the first half-month through direct consultation and deal closing.
- Achieved continuous monthly revenue growth: 110M, 207M, 267M, and 313M VND in subsequent months.
Received consistently positive customer feedback for clear consultation, fast response, and dedicated support.
- Initiated and implemented customer care programs (feedback forms, direct consultations, tailored follow-up actions), resulting in positive reviews on Google Maps and The Oasis Glamping’s social media pages.

- Produced and managed high-performance social content (TikTok, Reels) for Fashion & F&B brands; built TikTok channels from scratch and scaled reach through content-driven growth.
- Planned and executed monthly and quarterly content campaigns, managing end-to-end social media performance for client accounts.

Key Performance:
- Delivered 18,289 organic reaches across social posts.
- Generated nearly 500,000 impressions and reached 116,600 potential customers within the first 3 months of launching new TikTok channel.
- Scaled HaniBeauty to 1.4M+ views, 26K+ profile views, and 23.7K+ engagements through organic contents.

duy.ha@mvillage.vn - 098 2151049