Social Marketing Executive tại Chuỗi khách sạn M Village

12/2024 → Hiện tại

Hồ Chí Minh, Việt Nam

- Planned and executed social media content across multiple brand channels in alignment with the overall communication direction and brand identity. - Collaborate with the Design team to brief visual direction and ensure consistency with brand guidelines. - Contribute to developing key messages, storyboards, and communication materials for new-branch launching campaigns. - Developed and executed communication plans for selected Express by M Village openings. - Write copy for various digital assets, including video scripts, Email Direct Marketing, YouTube descriptions, digital standees, website content, etc. - Research market trends and competitor activities. - Work closely with Marketing and related teams. - Shoot and edit photos/videos to support social media content and marketing activities. - Support new-branch shooting sessions (on-site content production, coordination, styling assistance, take care models etc.). - Assisted in KOC/KOL and media collaboration activities by preparing content briefs, coordinating communication assets, and supporting campaign execution. - Handle additional content and copywriting tasks assigned by the Marketing team. Key Performance: - Contributed to the development and growth of multiple brand channels under M Village, including M Village (now Modern Village Lifestyle), SAVVY, and Grand Signature Resort Hội An by M Village. - Contributed to increased pre-bookings and confirmed bookings through brand-aligned social media content and campaign support. - Developed and executed social content strategies/communication strategies that contributed to: • 4.4M+ organic Facebook views and 89.3K+ content interactions on M Village channels. • 1.7M+ Instagram reach and 11.3K+ content interactions on M Village Instagram. - Participated in building and launching Grand Signature Resort Hội An by M Village social channels from the ground up, generating: • 9M+ Facebook views and 1.7M+ viewers. • 3.2M+ Instagram views, 932K+ reach and 9.7K engagements within the early launch phase. - Participated in planning, developing, and launching SAVVY social channels from the ground up through strategic content execution and communication activities, contributing to: • 12M+ Facebook views, 3M+ viewers, and 10.1K+ link clicks. • 1.2M+ Instagram views, 317K+ reach, 26.6K+ link clicks, and 33.2K+ profile visits during the launch phase. - Contributed to increasing brand visibility, audience reach and engagement across digital platforms through brand-aligned social media strategies and content execution. - Executed multi-platform launch campaigns and brand communication activities that collectively generated over 340M+ total impressions and views across Facebook and Instagram ecosystems (including paid media support). - Collaborated closely with Design, Marketing, Production, and Operations teams to execute launch campaigns, maintain brand consistency and optimize content performance across multiple channels.

SEO Content Writer tại GAK CO., LTD

6/2024 → 2/2025 (8 tháng)

Hồ Chí Minh, Việt Nam

- Produced SEO-oriented articles related to protective equipment products, including safety uniforms, safety shoes, and industrial protective gear. - Wrote blog content based on provided keyword directions and optimized article structures for search visibility and user readability. - Developed educational and product-focused content aligned with customer search intent and brand positioning. Key Achievements: - Achieved Top 2 Google search ranking for a target keyword for 3 consecutive months. - Multiple articles ranked within Top 2, Top 4, Top 5, and Top 8 search results, maintaining stable rankings for over 2 months after publishing.

General Manager + Sale Executive tại The Oasis Glamping

11/2023 → 6/2024 (7 tháng)

Hồ Chí Minh, Việt Nam

- Managed end-to-end operations of the glamping site, including front office, housekeeping, F&B, inventory, budgeting, and supplier coordination. - Handled customer consultation, hotline, and on-site guest experience, including professional complaint resolution, post-stay relationship management, and feedback collection to improve service quality and encourage repeat bookings. - Managed budgeting, expenses, and revenue tracking; prepared daily, weekly, and monthly reports with operational and sales insights. - Oversaw staff recruitment, training, and shift scheduling to ensure smooth operations and service standards. - Monitored business performance, identified operational gaps, and proposed improvement and growth solutions. - Collaborated with the Marketing team to execute communication and advertising campaigns; created seeding content in travel, homestay, and hotel-related community groups. - Coordinated with internal departments and carried out tasks assigned by management. Key Performance: - Drove sales revenue growth from 0 to nearly VND 100 million within the first half-month through direct consultation and deal closing. - Achieved continuous monthly revenue growth: 110M, 207M, 267M, and 313M VND in subsequent months. Received consistently positive customer feedback for clear consultation, fast response, and dedicated support. - Initiated and implemented customer care programs (feedback forms, direct consultations, tailored follow-up actions), resulting in positive reviews on Google Maps and The Oasis Glamping’s social media pages.

Content Creator tại MeS Media

2/2022 → 6/2024 (2 năm 4 tháng)

Hồ Chí Minh, Việt Nam

- Produced and managed high-performance social content (TikTok, Reels) for Fashion & F&B brands; built TikTok channels from scratch and scaled reach through content-driven growth. - Planned and executed monthly and quarterly content campaigns, managing end-to-end social media performance for client accounts. Key Performance: - Delivered 18,289 organic reaches across social posts. - Generated nearly 500,000 impressions and reached 116,600 potential customers within the first 3 months of launching new TikTok channel. - Scaled HaniBeauty to 1.4M+ views, 26K+ profile views, and 23.7K+ engagements through organic contents.

Hà Đức Duy - Marketing Communication Manager

Modern Village Lifestyle (Formerly M Village)

duy.ha@mvillage.vn - 098 2151049