HO VINH PHUONG

LOVE TO WORK IN A COMPANY THAT I CAN SHOW MY ABILITIES

From 03/2013 – 02/2015: Phu Quoc Eco Beach Resort
Position: Director of Sales & Marketing
Key responsibilities:
• Responsible for Corporate and Travel Agent Room Sales for the hotel.
• Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Identify new markets and business opportunities and increase sales.
• Represent Hotels in various events and exhibition.
• Implements all sales action plans related to my market areas as outlined in the marketing plan.
• Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.
• Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
• Provide the highest quality of service to the customer at all times.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked (Company Volume guaranteed rate, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).
• Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
• Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.
• Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Assess additional training needs based on data gathered and interaction with sales team from property visits.
• Attending all department and hotel meetings as necessary.
• Targeting key accounts potential for the company.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Manages and develops relationships with key internal and external stakeholders.
• Acquiring and developing new business accounts and preparing sales proposals for clients.
• Closely following up on all business leads within a 24-hour response time line to clients.

From 02/2015 – 02/2017: La Mer Hotel Nha Trang
Position: Director of Sales and Marketing
Key responsibilities:
• Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
• Works with sales clerks to ensure understanding of sales strategy and effective implementation of this strategy for the segment. • Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.
• Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
• Ensure hotel meets or exceeds budgeted goals.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Attending and contributing to the monthly sales strategy meeting
• Updating and owning the sales strategy & sales plan with the Owner.
• Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract. • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
• Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
• Recommends monthly room night target goals for sales team members.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Maintain and expand corporate incentive program via direct mail, personal visits etc.
• Oversee and ensure the update of rates, promotions on hotel website, OTA's (Online travel agents), GDS etc. without any rate parity.
• Responsible for the training of sales managers and staff.
• Follow and promote hotel standards with guests, co-workers.
• Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Center, electronic lead channels, etc.
• Monitors all day to day activities of direct reports.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

From 02/2017 – 07/2017: Sapaly Hotel Lao Cai
Position: Director of Sales & Marketing
Key responsibilities:
• Oversee the operations functions of the hotel, as per the Organizational chart.
• Hold regular briefings and meetings with all head of departments.
• Ensure full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards.
• Lead all key property issues including capital projects, customer service and refurbishment.
• Handling complaints, and oversee the service recovery procedures.
• Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget.
• Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded.
• Ensure all decisions are made in the best interest of the hotels and management.
• Deliver hotel budget goals and set other short and long term strategic goals for the property.
• Developing improvement actions, carry out costs savings.
• A strong understanding of P&L statements and the ability to react with impactful strategies
• Closely monitor the hotels business reports on a daily basis and take decisions accordingly.
• Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate.
• Maximizing room yield and hotels / resort revenue through innovative sales practices and yield management programs.
• Prepare a monthly financial reporting for the owners and stake holders.
• Draw up plans and budget (revenues, costs, etc.) for the owners.
• Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipments and services.
• Act as a final decision maker in hiring a key staffs.
• Coordination with HOD's for the execution of all activities and functions.
• Overseeing and managing all departments and working closely with department heads on a daily basis.
• Manage and develop the Hotel Executive team to ensure career progression and development.
• Be accountable for responsibilities of department heads and take ownership of all guest complaints.
• Provide effective leadership to hotel team members.
• Lead in all aspects of business planning.
• Respond to audits to ensure continual improvement is achieved.
• Corporate client handling and take part in new client acquisition along with the sales team whenever required.
• Assisting in residential sales as and when required and development with strong sales prospects.
• Responsible for safeguarding the quality of operations both (internal & external audits).
• Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements.

From 07/2017 – 06/2018: New Sun Hotel Nha Trang
Position: Director of Sales & Marketing
Key responsibilities:
• Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Identify new markets and business opportunities and increase sales.
• Implements all sales action plans related to my market areas as outlined in the marketing plan.
• Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
• Provide the highest quality of service to the customer at all times.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked.
• Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
• Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.
• Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Attending all department and hotel meetings as necessary.
• Targeting key accounts potential for the company.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Manages and develops relationships with key internal and external stakeholders.
• Acquiring and developing new business accounts and preparing sales proposals for clients.
• Closely following up on all business leads within a 24 hour response time line to clients.

From 06/2018 – present: V Hotel Nha Trang
Position: Director of Sales & Marketing
Key responsibilities:
• Prepares Sales Reports and annual Sales & Marketing Plan
• Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel.
• Knowledge of travel industry, current market trends and economic factors
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Assist Managing Director in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets
• Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions.
• Develop awareness and reputation of the hotel and the brand in the local community.
• Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Perform other duties as assigned.
• May participate in Manager on Duty Program