137 Lượt xem
A seasoned Digital Marketing Manager with more than five years of success in creating and implementing data-driven marketing campaigns and strategies. Solid digital media knowledge and campaign optimisation to meet business goals. Experienced with customer experience optimisation. Ability to work independently and in collaboration with other stakeholders.
* Responsibilities: • Developed and implemented digital customer acquisition campaigns • Established and grew the website rank on Search engines (Google, Bing). • Managed the web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, Instagram, LinkedIn, Twitter, and Pinterest. • Identify new digital channels and perform detailed market analysis. • Collaborated with Sales and Customer Success to increase user engagement and online sales. • Developed marketing content strategy that ensures a unified message shown to audiences. • Research user behaviour on the web and applied learnings to landing pages, website, and page content optimisation/ AB testing. • Designed landing page and email marketing flows. • Maintained the company’s database; Created audience segments; Re-engaged with audience via email marketing. • Monitored and analysed the performance of the campaigns, conducted monthly reports, and planned future strategies * Accomplishments: • Website organic traffic increased 119% within 3 months • Collected 500 B2B contacts • Generated USD 34,000 in revenue.