Thư Bùi Ngọc Minh
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Giới thiệu bản thân
A marketing and communications graduate with hands-on experience in marketing, content production, and event coordination for both digital and in-person platforms. Adept at creating engaging newsletters, managing multi-channel updates, and supporting cross-team collaboration to deliver cohesive brand messages. With a background in B2B campaigns and passionate about delivering guest-centric brand communication in hotel environments, I bring a detail-oriented and proactive mindset to storytelling, team engagement, and corporate culture development.
Hồ sơ ứng viên có số điện thoại, email và bao gồm 1 cv đính kèm.Thông tin cá nhân
- Họ và tên
- Thư Bùi Ngọc Minh
- Giới tính
- Nữ
- Ngày sinh
- 13/09/2002, 22 tuổi
- Địa chỉ
- Bình Thạnh, TP.HCM
- Cập nhật
- 29/05/2025
Thông tin cơ bản
- Kinh nghiệm làm việc
- Dưới 1 năm
- Vị trí
- Nhân viên
- Mức lương mong muốn
- 8 - 12 triệu
- Nơi mong muốn làm việc
- HCMC
- Ngoại ngữ
- Tiếng Anh (Khá)
Công việc mong muốn
Kỹ năng
Mong muốn về công việc
Looking for a Marcom long-term opportunity that can grow beyond the internship or a /fresher/junior/assistant role while contributing to communication and branding initiatives.
Giải thưởng
Google - Conversion Optimization Certification
Completed the Google Conversion Optimization Certification, focusing on strategies to improve website performance, enhance user experience, analyze conversion funnels, run A/B tests, and apply data-driven techniques to increase conversion rates.
Google - Google Analytics Certification
Earned the Google Analytics Certification, demonstrating proficiency in setting up properties, tracking and interpreting website traffic, analyzing user behavior, creating reports, and using insights to optimize digital marketing performance.
Google - Fundamentals of Digital Marketing
Completed the Fundamentals of Digital Marketing certification by Google, covering essential concepts in SEO, SEM, content marketing, social media, web analytics, email marketing, e-commerce, and building an online presence to drive business growth.
HubSpot Academy - Email Marketing
Completed the Email Marketing Certification by HubSpot, covering core topics such as email marketing strategy fundamentals, the importance of segmentation and contact management, permissions and deliverability, the power of personalization and automation, effective design and copywriting, driving audience actions, performance analysis, A/B testing, and getting started with HubSpot’s free email tool.
Trình độ học vấn chuyên môn
VNUHCM - University of Economics and Law
International Economic Relations - Đại họcCommunications & Events Team Member - Head of Events, VNB Music Club (11/2020 - 12/2023): Produced and edited promotional video content, increasing brand visibility and audience engagement. Managed social media strategy and content planning for Văn Nghệ Bang fanpage, increasing followers by 2,000+ in two years. Scripted and coordinated internal and external club programs, including two graduation ceremony performances (1,000+ students). Led the planning and execution of large and small-scale music-related events, including Chuyện của mùa đông series, UEL Spring Volunteer music show (250+ audiences), Internal program
Kinh nghiệm làm việc
Marketing Freelancer tại WeHub Asia
HCMCProduced and managed digital content across multiple channels, driving a 50%+ increase in engagement within 3 months. Maintained a CRM database of over 30,000 contacts via HubSpot to support targeted communications. Collaborated with web design agencies to optimize the UI/UX of the Meet The Experts and WeHub websites, resulting in enhanced navigation and accessibility. Managed SEO-friendly website updates, contributing to over 2,300 unique visitors and 997 link clicks in just 28 days. Worked closely with the sales team to develop client proposals aligned with marketing strategies and audience insights. Created promotional visuals and executed email campaigns to boost brand visibility and audience interaction. Additionally, refined communication materials for clarity and brand consistency, and developed tailored content based on strategic direction from senior leadership.
Marketing Intern - Savills Hotels Asia Pacific tại Savills Việt Nam - Chi nhánh Hồ Chí Minh
HCMCSupported the execution of integrated marketing campaigns and operations for high-impact B2B events, including Meet The Experts Conferences (1,200+ attendees) and HoSkar Night Networking Events (350+ attendees). Drafted bilingual press releases, email newsletters, and social media posts, ensuring brand-aligned tone and consistent messaging. Designed POSM and digital materials to enhance audience engagement and event visibility while maintaining brand consistency through thorough review of all communications. Coordinated logistics, vendor relations, and onsite event execution, including assisting speakers and VIP guests with presentation preparation and technical support. Managed Mailchimp email campaigns, achieving a 143% increase in open rates and 128% boost in click-through rates. Supported revenue generation by coordinating sponsored media placements and billboard advertising, as well as internal communications and branding initiatives. Collaborated closely with internal teams and external partners to align messaging across channels, collected and analyzed content performance data for post-campaign reporting, and conducted market research to inform strategic planning and competitor monitoring.
Project Freelancer tại Anpha Solutions and Training
HCMCDesigned digital creatives and performed web content updates using WordPress. Edited visual elements for campaigns, supporting cohesive and engaging online presence
Google
Facebook
Zalo