TRACY GIANG TRẦN

• Led business development for the Group’s hotel portfolio, including TTC Can Tho, TTC Nha Trang,
TTC Phan Thiet, Ke Ga Resort, TTC Ninh Thuan, and Imperial Hue.
• Managed contract negotiations and pricing policies for B2B partners, including corporate clients and
associations across Vietnam.
• Organized sales and marketing events, trade fairs, and promotional activities to enhance brand
awareness domestically and internationally.
• Developed and oversaw the annual budget plan to achieve revenue and profitability targets.
• Built and managed the Sales organizational structure, including recruitment, training, team
management, and performance motivation to meet KPIs.

• Built and managed a high-performance Sales team, setting goals, coaching, and ensuring
accountability.
• Developed pricing policies for newly launched hotels and park complexes, and coordinated FAM
Trips and strategic contract signing events.
• Established strategic partnerships and contracts across Transient, Leisure, Corporate, Groups,
MICE, and Travel Trade segments.
• Analyzed market trends and competitor activities, collaborating with Revenue and Operations teams
to maximize profitability.

• Led commercial and revenue growth strategies across resort, golf, and multi-property segments,
achieving revenue, market share, and ADR targets.
• Built and managed a high-performance Sales & Marketing team, setting goals, coaching, and
ensuring accountability across all revenue streams.
• Developed key accounts in Hanoi, including DMCs, Travel Agents, and Tour Operators specializing in
Long Haul markets, securing series FIT bookings to drive incremental revenue.
• Established strategic partnerships and new contracts across Transient, Leisure, Corporate, Groups,
MICE, and Travel Trade segments.
• Oversaw brand positioning, marketing campaigns, and PR, ensuring consistency across the
portfolio.
• Analyzed market trends and competitor activities, collaborating with Revenue and Operations teams
to maximize profitability.

• Lead the strategic sales initiatives for a portfolio of Bel Hospitality upscale properties (4 -5 stars)
across Phan Thiet, Nha Trang, Hoi An , Da Nang.
• Develop and implement annual business plans, sales strategies, and marketing campaigns aligned
with revenue targets.

• Build and maintain relationships with domestic and international travel partners, OTAs, DMCs, and
corporate clients.
• Drive performance through KPI management, team coaching, and cross-functional collaboration with
revenue and operations teams.
• Analyze market trends and competitor activities to adjust strategy and maximize profitability.

Specialized in MICE operations at Centara Mirage Mui Ne Resort, a 1,000-key property featuring 4
indoor conference halls, 4 outdoor event venues for up to 1,000 guests, and a complex of 7 swimming
pools. Skilled in building and leading high-performance sales and marketing teams, establishing
strategic partnerships, and negotiating contracts across Transient, Leisure, Corporate Series, Groups,
MICE, and Trad Show ( Korea, China...).
Lead the development and execution of commercial strategies across resort and golf segments to
achieve revenue, market share, and ADR targets.
• Build and manage a high-performance sales & marketing team, setting goals, coaching, and ensuring
accountability across all revenue streams.
• Establish key strategic partnerships and negotiate new contracts across all segments including
Transient, Leisure, Corporate Series, Groups and MICE and travel trade to drive demand.
• Oversee brand positioning, marketing campaigns, digital strategy and public relations, ensuring
alignment with CMV.
• Collaborate with revenue management, operations, and ownership stakeholders to forecast, budget,
measure performance (KPIs) and ensure seamless handover from sales to guest experience.
• Oversees the day-to-day operation of the Sales and Marketing department, providing leadership,
motivation, and inspiration to the team to achieve or exceed targets.
• Take on the role of developing the organizational structure of sales and marketing department by
recruiting, training, foster working environment, set performance goals and conduct regular evaluations