Business Development Director tại TTC Group

12/2021 → / (4 năm 2 tháng)

Việt Nam

• Led business development for the Group’s hotel portfolio, including TTC Can Tho, TTC Nha Trang, TTC Phan Thiet, Ke Ga Resort, TTC Ninh Thuan, and Imperial Hue. • Managed contract negotiations and pricing policies for B2B partners, including corporate clients and associations across Vietnam. • Organized sales and marketing events, trade fairs, and promotional activities to enhance brand awareness domestically and internationally. • Developed and oversaw the annual budget plan to achieve revenue and profitability targets. • Built and managed the Sales organizational structure, including recruitment, training, team management, and performance motivation to meet KPIs.

Director Of Sales tại Nova Services

4/2023 → 3/2023 (1 tháng)

Việt Nam

• Built and managed a high-performance Sales team, setting goals, coaching, and ensuring accountability. • Developed pricing policies for newly launched hotels and park complexes, and coordinated FAM Trips and strategic contract signing events. • Established strategic partnerships and contracts across Transient, Leisure, Corporate, Groups, MICE, and Travel Trade segments. • Analyzed market trends and competitor activities, collaborating with Revenue and Operations teams to maximize profitability.

Director Of Sales tại CENTARA MIRAGE MUI NE

11/2023 → 11/2023 ()

Việt Nam

• Led commercial and revenue growth strategies across resort, golf, and multi-property segments, achieving revenue, market share, and ADR targets. • Built and managed a high-performance Sales & Marketing team, setting goals, coaching, and ensuring accountability across all revenue streams. • Developed key accounts in Hanoi, including DMCs, Travel Agents, and Tour Operators specializing in Long Haul markets, securing series FIT bookings to drive incremental revenue. • Established strategic partnerships and new contracts across Transient, Leisure, Corporate, Groups, MICE, and Travel Trade segments. • Oversaw brand positioning, marketing campaigns, and PR, ensuring consistency across the portfolio. • Analyzed market trends and competitor activities, collaborating with Revenue and Operations teams to maximize profitability.

Director Of Sales 14 upscale hotels & resorts across Phan Thiet, Nha Trang, Hoi An, and Da Nang tại Bel Group Hospitality

6/2024 → 6/2024 ()

Việt Nam

• Lead the strategic sales initiatives for a portfolio of Bel Hospitality upscale properties (4 -5 stars) across Phan Thiet, Nha Trang, Hoi An , Da Nang. • Develop and implement annual business plans, sales strategies, and marketing campaigns aligned with revenue targets. • Build and maintain relationships with domestic and international travel partners, OTAs, DMCs, and corporate clients. • Drive performance through KPI management, team coaching, and cross-functional collaboration with revenue and operations teams. • Analyze market trends and competitor activities to adjust strategy and maximize profitability.

Group Director Of Sales tại Centara Mirage Mui Ne - Everland Group

1/2025 → Hiện tại

Việt Nam

Specialized in MICE operations at Centara Mirage Mui Ne Resort, a 1,000-key property featuring 4 indoor conference halls, 4 outdoor event venues for up to 1,000 guests, and a complex of 7 swimming pools. Skilled in building and leading high-performance sales and marketing teams, establishing strategic partnerships, and negotiating contracts across Transient, Leisure, Corporate Series, Groups, MICE, and Trad Show ( Korea, China...). Lead the development and execution of commercial strategies across resort and golf segments to achieve revenue, market share, and ADR targets. • Build and manage a high-performance sales & marketing team, setting goals, coaching, and ensuring accountability across all revenue streams. • Establish key strategic partnerships and negotiate new contracts across all segments including Transient, Leisure, Corporate Series, Groups and MICE and travel trade to drive demand. • Oversee brand positioning, marketing campaigns, digital strategy and public relations, ensuring alignment with CMV. • Collaborate with revenue management, operations, and ownership stakeholders to forecast, budget, measure performance (KPIs) and ensure seamless handover from sales to guest experience. • Oversees the day-to-day operation of the Sales and Marketing department, providing leadership, motivation, and inspiration to the team to achieve or exceed targets. • Take on the role of developing the organizational structure of sales and marketing department by recruiting, training, foster working environment, set performance goals and conduct regular evaluations

Group Director Of Sales tại Centara Mirage Mui Ne - Everland Group

1/2025 → Hiện tại

Vietnam