Đại học Kinh tế Quốc dân

Digital Customer Experience Director tại SOJO Hotels

- Develop and implement a comprehensive customer insights strategy through research and analysis of the digital channels; - Enhance the digital customer experience journey by setting clear objectives and implementing targeted improvements across all touchpoints; - Foster collaboration among cross-functional teams, including development, design, sale, marketing, and operations; ensuring seamless allignment between product delivery and the needs of the business and customers; - Take charge of the product strategy, road map, and backlog for the company's mobile app; - Oversee the product launch process, planning releases, ensuring impeccable quality, and gathering customer feedback; - Monitor and analyze key metrics to identify areas for improvement and make data-driven decisions; - Propose adjustments and improvements to allign with evolving market trends, changing customer needs, and the company's strategic direction; - Recognized as the Best Employee of the Year in both 2021 and 2022.

Senior Digital Customer Experience Specialist tại SOJO Hotels

- Collect customer insights and identify customer painpoints by analyzing their feedbacks and behaviour on the company's digital touchpoints; - Map the customer experience when interacting with the brand versus the outcomes; - Work closely with development vendors as well as internal teams in all stages of the product development cycle; - Research on best practices and update emerging trends and new technology in hospitality industry; - Propose initiatives to improve customer experience on digital channels.

Marketing Executive tại Vinpearl JSC.

- Assist in planning and executing a comprehensive marketing strategy to promote the hotel's brand, increase market share, and drive revenue growth; - Ensure brand consistency across all marketing channels and touchpoints; - Plan and coordinate press conferences and media engagements to enhance brand awareness and generate positive publicity; - Identify and cultivate strategic partnerships with relevant businesses and influencers to expand the hotel's reach and maximize marketing opportunities. - Negotiate and manage contracts with vendors and partners.

Marketing & Communications Executive tại Sofitel Plaza Hanoi/ Pan Pacific Hanoi

- Develop marketing materials to generate sales leads and to support operational departments; - Produce press release and other PR materials; - Generate media contact list and develop good relations with press; - Digital marketing including coordinating with e-commerce, managing website and social media; - Prepare and execute media plan; - Assist in planning and initiating activities and programs based on established budgets; - Submit weekly, quarterly, monthly reports.