Le Cordon Bleu South Australia

Sales & Marketing Manager tại Wynn IT LLC

• Leveraged data-driven insights to develop B2B marketing strategies for IT and hospitality clients, focusing on lead conversion and brand differentiation. • Created messaging frameworks and digital assets that humanized complex tech offerings—translating them into compelling user narratives. • Collaborated with cross-functional teams to launch localized campaigns in Vietnam and ASEAN, drawing from hospitality-style storytelling and customer empathy. • Advised hospitality tech clients on brand positioning and content structure—bridging creative direction with ROI-focused outcomes.

Project/General Manager tại The Prince of Whales Hostel & Bar

• Managed renovation and set-up of boutique hostel with 60-bed capacity. • Built partnerships with OTAs and service providers to boost bookings. • Established standard operating procedures for operations and maintenance. Recruited, trained, and led front office and housekeeping staff. • Ensured compliance with all safety and hygiene standards.

Marketing & Communications Manager tại EON51 Hospitality (Level 50th. 51st. 52nd Bitexco Tower)

• Rebuilt brand identities for Café EON, EON51 Fine Dining, and Heli Bar—leading to a 30% uplift in direct bookings. • Managed full MARCOM planning and 1.2B VND annual budget across campaigns and activations. • Directed all brand content and creative assets, including collaterals, social media, and internal storytelling. • Oversaw 20+ photoshoots and multiple video campaigns with top-tier production houses. • Handled high-profile visits (John Kerry, Johnny Depp, Polish President), and hosted U.S. Consulate Thanksgiving reception. • Coordinated media logistics for HTV interviews with the City Chairman.

Content & PR Specialist -> Marketing & Communications Assistant Manager tại EON51 Hospitality (Level 50th. 51st. 52nd Bitexco Tower)

Co-created brand guidelines and guest communication tone that defined the voice of three premium outlets. Crafted compelling content for PR, menus, social media, and campaigns, ensuring brand consistency across all channels. Managed media relations and supported annual budget planning, ensuring efficient resource allocation. Directed photoshoots, press releases, and creative briefings, supervising all creative assets from concept to execution