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Experienced operations and business leader with 10 years of management experience in fitness, hospitality, entertainment, luxury service, and customer-centric industries. Strong expertise in operations management, team leadership, sales growth, premium customer experience, and organizational development. Proven ability to lead large teams, optimize operations, drive revenue performance, and build service-oriented cultures while maintaining high operational standards. Experienced in managing club operations, developing people, increasing customer retention, improving sales performance, and creating scalable operational systems. Recognized for strong leadership presence, hands-on management style, commercial mindset, and ability to align operations, sales, and customer service toward business growth.
Leadership & Operations • Manage daily gallery operations, customer service activities, inventory coordination, and order fulfillment. • Oversee workflow efficiency, staff coordination, and operational organization to ensure smooth business operations. • Maintain operational accuracy for logistics, artwork documentation, and client communication. Sales & Customer Service • Drive online and offline sales through personalized consultation and relationship-based selling. • Build strong customer relationships through premium service and product consultation. • Handle customer inquiries, order tracking, and after-sales support to maintain customer satisfaction and repeat business. • Develop social media engagement to increase customer reach and brand visibility.
Executive Leadership & Operations • Lead overall operational strategy and execution across the fitness club network, aligning club operations with company growth objectives. • Incharge operations for 7 clubs: 4 flagship and 3 smart model. • Establish operating structure, accountability, KPIs, SOPs, and service standards across Clubs, Operations, Reception, Admin, and supporting functions. • Define clear roles, decision rights, approval flows, and accountability between Operations, Sales, Coaching, Marketing, Finance, and senior management. • Build a scalable operating model that enables Club Managers to own daily club performance while maintaining centralized governance and quality control. Club Performance & KPI Management • Develop and implement Club Manager accountability frameworks covering total club results, Sales, Coaching, other revenue streams, member experience, manpower, and operational compliance. • Design KPI structures, monthly/annual target allocation, performance monitoring, and reporting mechanisms to improve visibility and accountability. • Standardize club audit and Quality Control processes, combining on-site audits with remote operational support and issue resolution. People, Culture & Organizational Development • Drive organizational discipline and performance culture through clear accountability, training, coaching, and standardized operating practices. • Develop Club Managers as the primary operational leaders responsible for training, execution, staff discipline, and service consistency at club level. • Lead cross-functional problem solving and resolve operational exceptions that require executive-level intervention. Process, Quality & Business Improvement • Develop SOPs, checklists, approval matrices, reporting templates, and control mechanisms to reduce operational risk and improve consistency. • Strengthen controls around contracts, deposits, cash handling, branch stamps, member requests, staffing, freelance PT activity, and service standards. • Identify operational inefficiencies and implement practical, cost-conscious solutions that improve productivity, member experience, and scalability.