Marketing Coordinator (F&B) tại Elements Laifestyle Group (ROS Dining Riverlounge, Lai Cantonese Restaurants, TOWA Japanese, Bến, SKYXX)

10/2019 → 10/2020 (1 năm )

Hồ Chí Minh

• Developed marketing management process to deliver digital content in a timely manner within budget. • Contributed in marketing strategy, action, and budget plan for ELG’s restaurants. • Researched new F&B products, tasted, analyzed customer behaviors through the past database and realtime database, to make feedback/report for quality and services improvement. • Directed and collaborated with both in-house and external online graphic artists, photographers, video editors & web developers, briefing them from conception, execution to final products. • In charge of products/events photography and videography in-house, shoot and edited photos; content to match the mood and tone of each brand. • Work with event material, suppliers, artists, administration process, and entertainment event set up collateral. • Work directly with banks’ partnership representatives (Mastercard, JCB, Sacombank,…) to develop partnership deals, discount program,s and creating packages for corporate to boost sales (B2B). • Facebook reservation daily replies and reports; directed FB group seeding deals, KOL. PR deals, Manychats/Ahachat tools. • Translated marketing contents and wrote Facebook post contents occasionally.

Marketing Manager and Operation Manager tại Le Olive Villa Hotel

6/2017 → 10/2019 (2 năm 3 tháng)

Da Lat

• Researched and marketed Le Olive Villa Hotel by running Facebook ads, connected with OTA sites, such as Agoda, Booking.com and Traveloka, or managed Airbnb listing sites. Redesigned the property infrastructure and developed an operational policy to meet 3-starred hotel standards. • Managing online promotion, room sales. • Made this building come to life by refurnishing, regulating and advertising. Interact with guests directly and online, answering their concern, price, services or problems. • Recruited housekeeping and hosting staffs, negotiated pricing with suppliers and managed quality control for hotel-related expenditures such as furniture and beverages. • Successfully increased sales by 20% in Q4 2017 with a daily pricing strategy, exceptional customer service and quality satisfaction, demonstrated by visitors’ surveys’ ratings, which resulted in achieving Airbnb Super host in 2017, 500 visits within 7 months opening.

Event Coordinator Assistant tại INTERNATIONAL DATA GROUP (IDG)

6/2017 → 9/2017 (3 tháng)

Hồ Chí Minh, Việt Nam

• Wrote press releases, created presentations and invitation letters to participants of IDG Cambodia Microfinance Award Conference 2017 and 2017 Cambodia 4G LTE International Conference. • Assisted with logistics, facilities, stage and showcase booth for IDG technology and banking events preparation in Cambodia. • Researched and analyzed business opportunities and approached through social media, email, letters. • Interact with clients, making proposals, plans for event campaigns, brainstorming ideas and event development.

Media Planning Assistant tại YAN MEDIA GROUP – YAN NEWS

6/2018 → 9/2018 (3 tháng)

Hồ Chí Minh, Việt Nam

• Responsible for developing media campaigns for a variety of brands in different industries ranging from fashion, food and beverages to technology, by researching the companies, past marketing campaigns, main products, and targeted audiences. • Worked with the sales team to reevaluate existing clients while researching information about their competitors, collect quantitative data to develop market consumer insights, break down client’s budget, and propose a comprehensive KPI and KOL requirements that fit the client’s needs. • Planned social events and public relations campaigns for multiple entities of YAN News through a number of social media channels, including Facebook, Instagram and Zalo official accounts. • Created commercial and sample videos for the campaigns, from concepts to production, by using DSLR camera, Final Cut Pro and Power Point.

Airbnb SuperHost

10/2017

Achieved Airbnb Superhost in 2017, 2018; 500 visits at a 9 rooms villa within 6 months since opening.