Brand Marketing Specialist tại Urban Development & Construction 379 Joint Stock Company

11/2021 → 10/2022 (10 tháng)

Hà Nội

- Market research and development orientation for the real estate projects in markets Binh Phuoc province, Da Nang city, Mui Ne city. - Develop and implement the strategy of brand identity and brand positioning of the luxury apartment and luxury hotels & resorts in Da Nang city. - Deploy Marketing and Sales publications for Da Nang projects. - Execute the production of Marketing and Sales publications at the project. - Report the Marketing activities monthly.

Assistant Marketing & Communications Manager tại Movenpick Living West Hanoi

11/2022 → / (2 năm 7 tháng)

21 Duy Tân, Dịch Vọng Hậu, Cầu Giấy, Hà Nội

Nov/2022 - Oct/2023: Eastin Hotel & Residences Hanoi - Planning and implementing Marketing & Communications strategy: Social Media, Digital Marketing (SEO, SEM, Display Ads, EDM), Facebook Ads, PR Media (print ads, online article, interview), Special event. - Support F&B Department to conceptualize and visualize the creative ideas for culinary promotions: Korean Day promotion. - Successfully develop the Born To Stay package (Black Pink concert trending) and execute the digital marketing & PR media to get 90% OCC & rich media engagement. - Incharge of designing Marketing collaterals and photoshooting. - Manage and develop media relationship for potential opportunities: Look Magazine, Vetter Magazine, Sketch Magazine, Travellive Magazine, Vietnamnews, VNEconomy, VietnamGolf Magazine, TIKET Media (Indonesia), Phap Luat Vietnam, VOV, VTV1, Kenh14, Vietnamtourism, Luxbrand, LuxLife Magazine Award. - Manage and develop partnership for potential opportunities: MyTour Tet 2023 Campaign, KoCham, VPBank, Shinhanbank, Standard Chartered Bank, URBOX, JCB, Wooribank, SeaBANK. - Planning, implementing and hosting special events: Christmas Tree Lighting Ceremony, Christmas Appreciation Night 2022, Staff Party - Oscar Night 2023; Earth Hour Day; Fieldtrip for Vinschool students; Mid-Autumn Day. - Recruit and training for Marketing Intern. - Direct report Marketing performance and budget to DOSM. Nov/2023 - now: Rebranding from Eastin Hotel & Residences Hanoi to Movenpick Living West Hanoi since 1 November 2023. - Design collaterals (print & digital signage) to align with Movenpick brand standard. - Prepare press release to announce with public audiences and press media. - Prepare Digital Marketing channels: Social Media, website, Google My Business, SEM, SEO, Display Ads, Metasearch, TABA.

Digital Marketing Intern tại HRP Vietnam

3/2018 → 5/2018 (2 tháng)

Hanoi

- Setting up and implementing the Social Media Marketing plan. - Coordinating the implementation of Facebook Ads campaigns. - Supporting Sales department to organize seminars at universities.

Copywriter Intern tại Time Universal - Digital Marketing Agency

6/2018 → 10/2018 (3 tháng)

Hanoi

- Developing and executing the Marketing Content plans for Bao Viet Bank Summer Sales 2018, Vietracimex Hinode City Minh Khai, Vinhomes Star City Thanh Hoa, Vinmart+, Unicharm 3D Mask.

Social Media Marketing Project Leader tại Dai Viet Group

2/2019 → 10/2020 (1 năm 7 tháng)

Hanoi

- Developing and implementing the Social Media Marketing plan for entertainment website projects in Indian market includes: showbiz, games and technology with total traffic website about 8 million traffics per month. - Developing and executing the Facebook Ads campaigns, Google Ads campaigns. - Coordinating the implementation of SEO content. - Reporting on the results of the Social Media Marketing team. - Support HR Department to organize the internal communications activities.

Marketing & Communications Executive - Acting Assistant tại Pullman Hanoi Hotel

11/2020 → 10/2021 (10 tháng)

40 Cát Linh, Đống Đa, Hà Nội

- Develop and implement Marketing & Communications plan. - Manage and control the quality of the design and production of Sales materials, Marketing publications. - Boosting sales for F&B Department: outstanding with Moon Cake 2021 season with the sales reached 750/1500 boxes of mooncakes (boxes of 6). - Managing and developing the relationships with press, media, cooperation relations and CSR projects: outstanding with the cooperation of VINID and Pullman Hanoi Hotel, Soap for Hope CSR activities. - Maintaining Pullman brand identity. - Implementing Digital Marketing activities: SEO, Social Media, OTA, QR Code, online media publications. - Controlling and balancing the budget of MarComs department. - Reporting on the results of the MarComs department.

Digital Distribution Performance training by Accor Campus

11/2023

Graduated the certificate Digital Distribution Performance training by Accor Campus since 24 November 2023. This training course was held at Novotel Thai Ha Hotel and assembled all GM, Revenue Manager, DOS, Marcom Manager of all Accor properties across Vietnam to attend.

Nguyễn Thị Nhàn - Director of Sales & Marketing

Eastin Hotel & Residences Hà Nội

- 0902211285