SALES & MARKETING MANAGER tại HELLO WORLD SAIGON (FORMER KAFNU)

1/2019 → 1/2022 (3 năm )

HCMC

Strategic Planning & Development (20%) o Be part of the management team in designing the strategy for business & create comprehensive strategic business development plan. Take responsible for the brand's leadership role in Vietnam market, generate new sales opportunities o Set & develop pricing structure, position a strategic growth to be one of the leaders in Vietnam coworking scenes with an emphasis on hospitality, identified target customers by conducted several projects (Pre-opening) Market survey, competitors & pricing analysis. o Implement membership strategies that support recruitment of new members and retention of existing members. Create an inclusive, member-focused culture and model relationshipbuilding skills in all interactions. o Manage revenue generation endeavors, including the development of forecasts, divisional pipeline strategies. Sales & Marketing Management (60%) o Plan & execute all the events of Hello World Saigon include networking, conference, activations, engagement, entrepreneur competition, cooperate events, etc. o Formulate and implement strategies and plans to grow the business profitably and achieve net revenue target. o Take lead in the planning, development, execution and measurement of multi-channel marketing communications, public relations, and social media strategies, campaigns, and content. o Compose quarterly and annual events plan to encourage connectivity between members and enhance the HWS culture. o Supervise the content planning, production and distribution of sales & marketing collaterals, digital assets, and direct marketing. o Actively review and optimize, develop, and deliver marketing promotional campaigns as agreed within timescales. o Create and update collateral, presentations, Brand’s video, brochures, product sheets, web content, signage, ads, and sales tools. o Collaborates in the planning, development, execution and measurement of multi-channel marketing communications, public relations, and social media strategies, campaigns, and content. Community Management (20%) o Develop relationships with members and proactively gather information on their needs to identify events & partnerships that could help them achieve their goals. o Propose the suitable event organizing sources (in-house or outsources) according to size and objective of each event Design, develop and report on events at Hello World Saigon – blending elements of Work – Live -Learn – Play – Dine, one-stop-shop ecosystem o Work closely with the Banquet Department, the F&B Director, and the Chef to ensure complete follow-up function. o Find partners in the local community and city who could provide value-adding services to members and thereby also learn and benefit from our member community