Personal Assistant to Director tại T&H Consulting

11/2014 → 4/2016 (1 năm 5 tháng)

Nguyen Trai, District 1, HCMC

Supported contracts, reporting, fanpage admin, copywriting, and internal coordination.

Senior Sales & Marketing Executive tại Romana Resort & Spa Mui Ne

4/2016 → 6/2018 (2 năm 2 tháng)

Le Thi Hong Gam Street, District 1, HCMC

Managed OTAs, leisure sales, promotions, content & Facebook Ads, TripAdvisor & Google Business.

Marketing & Media Manager tại Corona Resort & Casino Phú Quốc

6/2022 → Hiện tại

Bai Dai, Ganh Dau, Phu Quoc

Branding: - Strategy & Planning: Built annual brand plans and communication calendars aligned with commercial goals; standardized creative briefs and content approval workflows. - Brand Health: Improved performance on Social Channels: Tripadvisor, Naver, Google Business, Website, Zalo, TikTok, YouTube, Facebook, and Instagram. - Compliance: Developed indirect, brand-led communications for the Casino (restricted advertising); consistently achieved KPIs. - POSM & Ecosystem: Managed brand identity and POSM (leaflets, brochures, booklets, standees, LED/TV screens, Travel Exhibitions) for casino & other units in the complex including: Radisson Blu, Wyndham Grand, Wyndham Garden Grandworld Phu Quoc, and VinHolidays Fiesta, Vinbus. - Cross-brand Synergy: Co-marketed with Vinpearl Safari, VinWonders, and Grand World to enhance reach and maintain message consistency. Marketing: - Budget & Performance: Managed a budget of Billions VND/year; optimized budget spending to reach most effectiveness ; operated KPI/ROI dashboards by channel. - Integrated Communications: Executed PR (press/magazines), ad networks, GDN, TVC, social media, and website campaigns; expanded international channels including Naver. - OOH & Airport: Coordinated with local authorities for city-wide OOH campaigns; partnered with Phu Quoc International Airport Management on welcoming counter, lightboxes, and brand panels,... - Key Sponsorships: MMA Vietnam (2022–2024), Vietnam Idol (2022), Miss Tourism (2022), Miss Global (2023), Asia Poker Tour, BMW & art exhibitions,...

Trưởng phòng Sales & Marketing tại Sushi Tei Vietnam

6/2018 → 4/2022 (3 năm 10 tháng)

Ho Chi Minh, Vietnam

Built brand strategy, loyalty programs, and integrated communication plans. Ran Digital & PR; executed bank/association partnerships to drive sales.

Achivements

8/2025

Rebranding brand awareness of Corona in all OOH & Digital Marketing Channels which is recognized directly by owner. Sushi Tei: +25% revenue; +50K social followers/year; +18% returning customers. Romana Resort & Spa: +30% OTA bookings & leisure sales within 6 months. Southeast Asian Ministers Of Education Organization: https://drive.google.com/file/d/1CpN4bK Ex4u2BXvpVvON9CZQV_RrKEiQP/view? usp=sharing