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Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
40 - 50 triệu
HCMC
Tiếng Anh (Khá)
5 sao
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Academy of Journalism and Communication
Public Relations, Advertising, and Communication - Đại học
2011 → 2015
Intense coursework covering Public Relations. Key Courses: Advertising, Public Relations, Laws and Disciplines of Public relations, Marketing, International Communication.
Kĩ năng
Kinh nghiệm làm việc
MarCom Manager tại Le Méridien Saigon hotel
3/2021 → 4/2022 (1 năm 1 tháng)
Ho Chi Minh City, Vietnam
Le Méridien Saigon hotel Ho Chi Minh City, Vietnam • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs. • Develops brochure and property collateral materials, plans and supervises all photoshoots. Participates in all property imaging work. • Ensures consistent marketing message. • Manages marketing budget throughout the year. • Provides regular tracking/ROI and analysis of promotions - campaigns - all marketing initiatives. • Evaluates new marketing opportunities for the property. • Ensures property is represented on all quality internet sites. • Identifies and communicates with distribution channels and creative and unique tools. • Acts as liaison between corporate and individual properties in rolling out programs.
Events Supervisor tại JW Marriott Hanoi hotel
6/2016 → 12/2017 (1 năm 5 tháng)
Hanoi, Vietnam
Events Executive: • Handling MICE groups and local events like Meetings, Events, Exhibition, etc. • Communicating with clients, Planning, Arranging-Coordinating vendors and other departments, Monitoring, Following up, and Summarizing revenue. • Ensuring staff are working the Event orders. • Assist management in hiring, training, scheduling, evaluating, counseling, disciplining, and motivating and coaching employees. • Develop and maintain positive working relationships and support team. • Clients/Partners: Kuala Lumpur Business Club, CIMB, Embassies, APEX Tokyo tourism, Smart Shirts Group, Mercedes, Honda, etc. Oktoberfest Assistant: Assistant manager in planning events and selling tickets, and revenue reconciliation for 3-day event with 4500 attendees. Sales presentative: Upselling services and negotiating guests for extra revenue.
F&B Content Leader tại JW Marriott Hanoi hotel
12/2017 → 7/2019 (1 năm 7 tháng)
Hanoi, Vietnam
Ensuring and working on corporate identity, visual Brand, and Supervising Designs collateral. • Working directly with the Marcom team about detailed promotion plans for restaurants. • Making sure all marketing plans are well-prepared, go smoothly and on time. • Making decisions about key visuals of Restaurants promotions. • Advising ideas to outlets about visual of promotions. • Leading the style-defining and signature brand identity for each restaurant. Controlling the quality of visual collateral. • Produce high-quality video and pictures following brand standards. • Working with marcom team for the consistency of content and messages.
F&B Marketing Manager tại Le Méridien Saigon hotel
7/2019 → 3/2021 (1 năm 7 tháng)
Ho Chi Minh City, Vietnam
• Manage real-time interactions and F&B reputation on social review sites • Monitor overall social media performance • Utilize hotel's F&B social presences (FB, Instagram) • Create and manage editorial content calendars • Develop unique F&B destination content (posts, photos, videos, infographics, etc.) • Identify and build partnerships with local social media influencers and bloggers • Conduct weekly F&B marketing meetings proactively review, define and align social marketing pull-thru for next 60-90 days • Insightful monthly analytics reports and track progress on KPIs • Responsible for conducting paid social media campaigns
Head of Marcom tại Nam Nghi Coral Peninsula Phu Quoc
4/2022 → Hiện tại
Kien Giang, Vietnam
Set up for re-opening after 1 year of closing for renovation. • Hire and manage both head office and on-site Marketing team to build and develop strategic marketing plans • Budget management, control marketing costs and continually monitoring marketing performance to maximize effectiveness of our marketing spend • Correct and re-define the look and feel of branding, as well as ensure all the outcome collaterals follow brand standards. • Research and analyze data to define and understand target audience. • Reactive and upgrade marketing channels, produce and schedule content for both inbound and outbound marketing processes. • Contact and partner with influencers, media, publications and organizations to expose marketing and develop co-marketing initiatives that drive product objectives • Collaborating with cross-functional teams such as sales and product management to ensure integration of objectives, strategy and execution of these initiatives • Reviews sales reports to summarize the ROI performance of different communication campaigns • Prepare to reveal a one-of-a-kind F&B project in Phu Quoc
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