SENIOR MARKETING EXECUTIVE tại Viet Star Cruises Investment JSC

4/2025 → / (8 tháng)

Hà Nội

Managed Brands: - Capellacruise - Lyra Grandeur (Pre-opening) Project: - Successfully organized the two-day Grand Opening Ceremony for Lyra Grandeur in Ha Long Bay. - Led the photoshoot project of Lyra Grandeur Content Marketing: - Lead the production process from concept to completion of sales and on-site materials, including banners, flyers, brochures, factsheets, presentations, menus, signage, and room collaterals. - Create and develop communication materials, including social media posts, website content, PR articles, emails, brand identity, and brand guidelines. - Develop plans and ideas, and collaborate with photographers and media agencies for photo shoots, TVC production, videos, etc. - Conceptualize and coordinate on-site display activities to enhance customer experience. - Manage branding design projects for internal use or corporate gifts, including idea generation, supplier and design selection,... - Oversee printing activities, update materials and sales programs on the website, social media, and sales kits. PR & Communication: - Plan, deal and execute PR activities, awards and sponsorships to promote the brand in local and inbound markets through press, media partners and partnerships with companies/travel agents. - Develop and coordinate customer events, partner events, internal events, such as new product launches, sales partner connections events, holiday events... - Seek co-branding opportunities and themed events to promote cruise brands. - Select and negotiate with KOLs/KOCs, bloggers and manage their content production activities. - Develop and manage activities on social media groups, hot pages and execute seeding activities. Reports & Other Tasks: - Prepare monthly, quarterly, and annual reports on content performance and PR communication performance. - Other tasks as assigned by the Line Manager.

TRANSLATION COLLABORATOR tại Vietnam Tourism Association

9/2023 → Hiện tại

Hà Nội, Việt Nam

Responsibilities: - Translate a variety of documents, articles, and content from Vietnamese to English and vice versa - Ensure translations maintain the original meaning, tone, and style of the source material - Conduct research as needed to ensure accuracy and understanding of specialized terminology - Collaborate with team members to meet project deadlines and quality standards - Proofread and edit translated content to ensure clarity, coherence, and accuracy - Communicate effectively with project managers and team members to address any translation-related issues or questions

BUSINESS DEVELOPMENT ASSOCIATE tại THIEN MINH HOSPITALITY MANAGEMENT CO., LTD

6/2019 → 11/2020 (1 năm 5 tháng)

Hà Nội

Main responsibilities: - Write and upload product advertising post via Facebook, Forum... - Introduce, consult products and answer customers' queries via phone and email. - Assist to control goods in and out - Attend Sales Skill Course in the Company - Develop, expand and contact potential customers - Introduce, consult products and answer customers' queries via phone and email. - Develop the company's database - Attend Sales Skill Course in the Company Recognition and Gains: - Advertising products of the Company to customers effectively - Know how to promote hospitality products digitally - Acquire knowledge on how to build a tour - Know how to sell products and give recommendations to customers

BRAND MARKETING & COMMUNICATIONS EXECUTIVE tại THIEN MINH HOSPITALITY MANAGEMENT CO., LTD

4/2022 → 4/2025 (3 năm )

Hanoi, Vietnam

Main responsibilities: - Develop comprehensive brand strategies to increase brand awareness, equity, and loyalty - Conduct market research to identify market trends, consumer preferences, and competitive positioning - Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events - Collaborate with cross-functional teams to ensure alignment and consistency of messaging across all touchpoints - Create compelling and engaging content for marketing collateral, advertisements, website, social media, and other communication channels - Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media advertising - Analyze digital marketing metrics and performance data to optimize campaigns and drive results - Collaborate with design team to develop visual assets, graphics, and multimedia content - Identify and pursue strategic partnerships and collaborations to expand brand reach and visibility - Negotiate and manage relationships with external partners, agencies, and vendors - Successfully identified and partnered with influential KOLs and KOCs across various niches, including lifestyle, travel, and fashion: Nguyen Thuc Thuy Tien, Huynh Nguyen Mai Phuong, Ha Kino, Vu Thuy Quynh, Travip,... Managed Brands: - TUI BLUE Nam Hội An - A 5-star resort in Nam Hoi An, Quang Nam - Hai Au Aviation - The first seaplane brand in Vietnam - Emeraude Cruises - 4 cruise brands operated in Ha Long Bay - Mai Chau Lodge - A 4-star hotel in Mai Chau, Hoa Binh - Flower Garden Hotel Hanoi - A boutique hotel - Victoria Xiengthong Palace - A 4-star resort in Luang Prabang, Laos - Vivu Journeys (Support) - A Destination Management brand

Ngô Thu Hà - Brand Marketing Manager

THIEN MINH HOSPITALITY MANAGEMENT CO., LTD

ha.ngo@tmgroup.vn