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With a decade of expertise in hospitality marketing, I specialize in transforming brand vision into data-driven yet responsive action plan. My strategies blend creative storytelling with business goals, elevating visibility and reinforcing the values of service excellence. Linkedin profile: https://www.linkedin.com/in/tuanphan1994/
I'm looking for: - Head of Marketing & Communications positions; - I can work anywhere in Vietnam/Abroad; - Friendly and active working environment; - Salary according to agreement.
Best Employee of the Month at Pullman Saigon Centre
Nghiên cứu sinh thạc sĩ tại O.P. Jindal Global University (Ấn Độ).
Cử nhân Quản trị Kinh doanh chuyên ngành Khách Sạn
Drive brand presence for operated properties/outlets by Sailing Club Leisure Group in Phu Quoc through strategic marketing channels, digital initiatives, partnerships and events. Deliver growth by blending storytelling with data‑driven campaigns and disciplined budget management
Driving resort growth through branding, communications, and digital marketing, with proven success in elevating social media presence, leveraging influencer partnerships, and executing innovative campaigns that strengthen brand identity, engage stakeholders, and deliver measurable business results
Initiate brand exposure through collateral design and pre‑opening branding, digital marketing, and communications. Developed strategies and key messages across channels for launch and operations.
Led pre‑ and post‑opening marketing and communications strategies of the first Pullman Resort concept property in Vietnam, including branding, advertising, promotions, PR, and content development, to strengthen brand visibility and maximize exposure across local, national, and international markets
Develop, implement, monitor and evaluate the resort's marketing & communications strategy in term of branding, advertisement, promotions, public relations, graphics and content to support the marketing objectives targeting maximization of the resort’s positive exposure in local, national and international markets.
Implementation of digital marketing and public relations plan to promote online exposure and revenue generation among targeted audiences and support Marketing Manager on brand positioning and image though social media platforms.
Lead the development of brand exposure through official identity guidelines, collaterals, website, commercial images, marketing action plan, events and media network.
Oversee and guarantee the brand DNA is well adapted through visuals, collaterals, posters and social media platforms. Develop & maintain partnerships with national/international key media, banks, chambers and organizations.