Manager, Marketing & Communications tại Pullman Phu Quoc Beach Resort

6/2021 → Hiện tại

Phu Quoc, Kien Giang

Assistant Manager, Marketing & Communications tại Pullman Phu Quoc Beach Resort

5/2019 → 5/2021 (2 năm )

Phu Quoc, Kien Giang, Vietnam

Develop, implement, monitor and evaluate the resort's marketing & communications strategy in term of branding, advertisement, promotions, public relations, graphics and content to support the marketing objectives targeting maximization of the resort’s positive exposure in local, national and international markets.

Senior Executive, Digital & Public Relations tại Pullman Saigon Centre

8/2017 → 5/2019 (1 năm 8 tháng)

Ho Chi Minh, Ho Chi Minh City, Vietnam

Implementation of digital marketing and public relations plan to promote online exposure and revenue generation among targeted audiences and support Marketing Manager on brand positioning and image though social media platforms.

Assistant Manager, Marketing & Communications (Pre-Opening) tại Silk Sense Hội An River Resort

2/2017 → 8/2017 (6 tháng)

Hội An, Quang Nam Province, Vietnam

Lead the development of the brand guideline & setup. Research & develop Marketing Action Plan for pre and post-opening period. Establish public & media relationship

Assistant Manager, Marketing & Communications tại Mercure Hoi An Royal

2/2016 → 2/2017 (1 năm )

Hội An

BRANDING • Be fully conversant with the brand, its standards and its DNA • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels • Manage all marketing/promotional/sales collateral development/production both on and off line COMMUNICATION/PUBLIC RELATION • Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods • Establish and maintain a relationship with Key local press and local media • Liaise with the regional Communications team to maximize communications exposure • Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand E-MARKETING/DIGITAL MARKETING • Effectively manage the resort’s content and images through conducting regular website audits • Proactively explore all online opportunities for the resorts including but not limited to; local business opportunities, city/regional tourism organizations • Manage the resorts’ website – traffic and revenue generation, promotional content display • Manage the resorts email database and e communication activity • Manage online advertising for the resort (display banners, SEM/PPC etc.) • Manage the online promotion for conference and catering and food and beverage activity at the hotel • Set-up, manage social media accounts and sharing sites as relevant to the resorts markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks • Monitor various media for positive and negative comments and discussions. Take part in conversations and answer comments as a mediator • Report to appropriate parties negative comments and discussions • Identify threats and opportunities in user generated content surrounding our resort GRAPHIC MANAGEMENT • Plan and design necessary graphic materials based on Campaigns' needs • Regularly review and update current hotel's collaterals.