FREELANCER tại FREELANCER

2/2019 → 12/2024 (5 năm 9 tháng)

Hồ Chí Minh

- Build landing pages, using Ladipage and WordPress, optimize to maximize website conversion rates. -Executed and scaled affiliate marketing campaigns using SEO and advertising platforms like Meta, Google, Zalo, Mgid, TikTok, and Pushtification across multiple product categories and international markets. - Managed cash flow, self-study and spent over VND 3B on Ads. - Develop management processes and build Meta advertising resources, helping the advertising process to be sustainable and increase efficiency. - Consulting and Training in Advertising skills and Digital Marketing through paid tutoring. - Ads partner with SME company. Consulting, implementing and optimizing advertising campaigns to increase messages, leads and ROAS.

Marketing Manager tại ADFLEX JSC

7/2020 → 12/2021 (1 năm 5 tháng)

Hồ Chí Minh

Manage AdFlex Vietnam's performance marketing team, 10 people, average 2.5B/month with ROAS >200%, Sells a variety of products and services: Health foods, electronic devices, fashion, education...in ASIAN countries. - Recruiting, training, updating multi-channel advertising knowledge and skills weekly. - Build KPI, monitor, and evaluate for each teammate. Budget planning to test new offers and scale winning offers to achieve monthly profit goals. - Research and propose tactics to increase performance, Development of new advertising channels. - Optimize landing page, ads test, optimize and scale up, average revenue of 320 million/month with ROAS >260%, by using Meta Ads, Tiktok Ads, Google Ads, Push notification ads, Zalo Ads. - Training knowledge and mindset to develop the publisher community. The main speaker in monthly workshops.

BUSINESS UNIT DIRECTOR tại ADFLEX JSC

1/2022 → 9/2022 (8 tháng)

Hồ Chí Minh

Managing AdFlex Saigon office and operating AdFlex Vietnam's Affiliate CPO model with more than 20 people. Achieved an average of 3B, more than 15,000 leads per month. - Business planning for the CPO department, including publisher growth, revenue, profit. - Build KPI and commissions, monitor and evaluate for AM and Performance teams. - Build the culture and develop human resource capacity for Saigon Headquater. - Create competition for a publisher to increase revenue and build loyalty for the publisher. - Increase CPO partner by attending events, networking. - Organize online and offline events for more than 100 publishers per month. - Built a publisher community to increase publishers, founded AdFlex Academy, which specializes in training advertising running skills. Hosted the monthly event, was the main speaker for more than 10 events, and trained more than 600 people.

Digital Marketing Manager tại Bel Group Hospitality

2/2023 → 3/2025 (2 năm )

Hồ Chí MInh

Managed more than 14 four and five star hotels and resort, with 01 Digital Executive and 07 content creators. - Strategy: Research and define strategy, planning for the whole year with clear budget and KPI. Implementation and optimization KPI from Ads (Google, Meta, Tiktok, Yandex), SEO, Meta Search, and Affiliate partners... Achieved the ROAS of 684% in 2024 and ROAS of 456% in Jan and Feb 2025, revenue increased 4 times for the CIS Market (Russian speaking countries). - Website: Build new website, setup GA4, Search Console, GTM, optimize UI/UX, secure management, plan SEO and execute SEO on-page, SEO off-page, content writing. Ensure Top 01 brand keyword search. Achieved 6.7B in revenue from Organic Traffic (2024) and 2.1B (Jan and Feb 2025). - Advertising: Work with sales team to create and optimize the promotion (F&B, Room, M.I.C.E). Build advertising account (Meta, Google, TikTok, Yandex) and advertising process. Running and optimizing CPC, Cost Per Message, Cost Per Lead, Revenue and ROAS. Set up Conversion API, and run re-targeting, re-marketing campaigns. Achieved 33K messages, 492% ROAS (5B) in 2024; 3K messages, 593% ROAS (3B) in Jan-Feb 2025. - Social media censorship: Create a social media guideline and content censorship process. Follow trends, research to apply to the hotel industry. Work with agencies and content creator to create monthly content. Archieved 2B impression monthly and many viral videos on Tiktok. - Google Maps, Tripadvisor: Create or claim profile, optimize and fix issues (Ex: hacked profile, wrong category, wrong name, wrong address...). Plan and implement the seeding activities to increase ranking, ratings and impressions on Google Maps. Achieved more than 4M impressions on Google Maps in 2024. - Branding, KOL & Event: Brainstorming to name and build a brand story for the new hotel, identifying USPs, and collaborating with the designer to finalize the Brand guideline. Ensure brand consistency and brand Identity across all platforms. Coordinate with the branding team to plan and implement photo and video-shooting activities and events. Work with KOLs, KOCs to increase brand awareness for the hotel (sponsor videos, check-in activities). - Report System: Build centralized and report by using Looker Studio, connected with Google Analytics, Search Console, Meta Business Suite, Google Sheet...Convert data into charts for reporting all Digital channels. - Attending hospitality events and ad platform events to update knowledge and improve work, build networking. Training for marketing teammates and hotel’s marketing team.

AdFlex publisher challenge 3.0

12/2021

AdFlex publisher challenge 3.0

AdFlex publisher challenge 2.0

12/2020

AdFlex publisher challenge 2.0

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

12/2021

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

Best performance of the year - AdFlex JSC 2020

12/2020

Best performance of the year - AdFlex JSC 2020

Rasing star - AdFlex JSC 2021

12/2021

Rasing star - AdFlex JSC 2021

Top 5 nominees for “Excellent employee awards” - BelGroup Hospitality 2023

12/2023

Top 5 nominees for “Excellent employee awards” - BelGroup Hospitality 2023

Certificate of recognition “For his great efforts at work” - BelGroup Hospitality 2023

8/2023

Certificate of recognition “For his great efforts at work” - BelGroup Hospitality 2023

Tran Thuy Thanh Truc - Director of Marketing & Communications

Bel Group Hospitality

truc.tran@belgroupvn.com - 0903 161 016