FREELANCER tại FREELANCER

2/2019 → 12/2024 (5 năm 9 tháng)

Hồ Chí Minh

- Designed and optimized landing pages on Ladipage and WordPress to maximize website conversion rates. - Executed and scaled affiliate marketing campaigns using SEO and advertising platforms like Meta, Google, Zalo, Mgid, TikTok, and Pushtification across multiple product categories and international markets. - Managed cash flow, self-study and spent over VND 3B on Ads. - Develop management processes and build Meta advertising resources, helping the advertising process to be sustainable and increase efficiency. - Consulting and Training in Advertising skills and Digital Marketing through paid tutoring. - Partner to deploy ads with small and medium sized companies.

Marketing Manager tại ADFLEX JSC

7/2020 → 12/2021 (1 năm 5 tháng)

Hồ Chí Minh

- Manage AdFlex Vietnam's performance marketing team, 10 people, average 2.5B/month with -ROAS >200%, Sells a variety of products and services: Health foods, electronic devices, fashion, education...in ASIAN countries. - Recruiting, training skills and mindset, updating multi-channel advertising knowledge and skills weekly. - Build KPI, monitor, and evaluate for each teammate. Plan budget to test new offers and scale winning offers to achieve monthly profit goals. - Research and propose tactics to increase performance, Development of new advertising channels. - Optimize landing page, ads test, optimize and scale up, average revenue of 320 million/month with ROAS >260%, by using Meta Ads, Tiktok Ads, Google Ads, Push notification ads, Zalo Ads. - Training knowledge and mindset to develop the publisher community. The main speaker in monthly workshops.

BUSINESS UNIT DIRECTOR tại ADFLEX JSC

1/2022 → 9/2022 (8 tháng)

Hồ Chí Minh

Managing AdFlex Saigon office and operating AdFlex Vietnam's Affiliate CPO model with more than 20 people. - Develop business plans and be responsible for department. Archieved average 3B, more than 15000 leads per month. - Build KPI, monitor and evaluate, build the culture and develop human resource capacity for AdFlex Saigon. - Develop rewards and commissions for CPO departments. -- Develop B2B customers by attending events, networking. - Organize online and offline events for more than 100 publishers. - Build publisher community to increase publishers, founded AdFlex Academy, which specializes in training advertising running skills. Host the monthly publisher event, main speaker for more than 10 events, trained more than 600 people.

Digital Marketing Manager tại Bel Group Hospitality

2/2023 → 3/2025 (2 năm )

Hồ Chí MInh

Managed more than 14 four and five star hotels and resort, with 01 Digital Executive and 07 content creators. Responsible for increasing direct bookings and brand awareness on online channels. - Strategy: Research and work with each hotel’s team to define strategy and make marketing plan for the whole year. Implementation and optimization KPI from Ads (Google, Meta, Tiktok, Yandex), SEO, Meta Search, and Affiliate partners... Achieved the ROAS of 684% in 2024 and ROAS of 456% in Jan and Feb 2025, revenue increased 4 times for the CIS Market (Russian speaking countries). - Website: Prepare website for new hotel (content and website management, plan and execute SEO, optimize UI/UX for conversion). Top 01 for full brand name keyword and short name keyword, top 10 relation keyword. Achieved 6.7B in revenue from Organic Traffic (2024) and 2.1B (Jan and Feb 2025). - Advertising: Identifying USPs for each hotel, work with sales team to create promotion. Build advertising account (Meta, Google, TikTok, Yandex). Briefing and controlling the quality of ad banners and videos from the designer team. Running and optimization ad performance for Room, F&B campaigns. Achieved 33K messages, 492% ROAS (5B) in 2024; 3K messages, 593% ROAS (3B) in Jan-Feb 2025. - Social media censorship: Create a social media guideline and content censorship process. Work with agencies and content creator to create monthly content. Archieved 2B impression monthly and many viral videos on Tiktok. Follow trends, research to apply to the hotel industry. - Google Maps, Tripadvisor: Create or claim profile, optimize and fix issues (Ex: hacked profile, wrong category, wrong name, wrong address...). Plan and implement the seeding activities to increase ranking, ratings and impressions on Google Maps. Achieved more than 4M impressions on Google Maps in 2024. - Branding, KOL & Event: Brainstorming to name and build a brand story for the new hotel, identifying USPs, and collaborating with the designer to finalize the Brand guideline. Ensure brand consistency and brand Identity across all platforms. Coordinate with the branding team to plan and implement photo and video-shooting activities and events. Work with KOLs, KOCs to increase brand awareness for the hotel (sponsor videos, check-in activities). - Report System: Build centralized report buy using Looker Studio, connected with Google Analytics, Search Console, Meta Business Suite, and ad platforms...Convert data into charts for easy reading and analysis for all Digital channels. - Attending hospitality events and ad platform events to update knowledge and improve work, build networking. Training for marketing teammates and hotel’s marketing team.

AdFlex publisher challenge 3.0

12/2021

AdFlex publisher challenge 3.0

AdFlex publisher challenge 2.0

12/2020

AdFlex publisher challenge 2.0

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

12/2021

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

Best performance of the year - AdFlex JSC 2020

12/2020

Best performance of the year - AdFlex JSC 2020

Rasing star - AdFlex JSC 2021

12/2021

Rasing star - AdFlex JSC 2021

Top 5 nominees for “Excellent employee awards” - BelGroup Hospitality 2023

12/2023

Top 5 nominees for “Excellent employee awards” - BelGroup Hospitality 2023

Certificate of recognition “For his great efforts at work” - BelGroup Hospitality 2023

8/2023

Certificate of recognition “For his great efforts at work” - BelGroup Hospitality 2023