Trade Marketing Executive tại Trang Minh Pharma

4/2017 → 4/2019 (2 năm )

Hồ Chí Minh, Việt nam

- Work with partners to produce posters, brochures, standees, booths, signs, mascots.... - Propose promotion ideas for pharmacies and consumers - Implement events for pharmacies - Manage social media channels, website, run Facebook ads. - Design signs and posters

FREELANCER tại Freelance

2/2019 → 12/2024 (5 năm 9 tháng)

Hồ Chí Minh

- Build landing pages, using Ladipage and WordPress, optimize UI/UX to maximize website conversion rates. - Executed and scaled affiliate marketing campaigns using SEO and advertising platforms like Meta, Google, Zalo, Mgid, TikTok, and Pushtification across multiple product categories and international markets. - Managed cash flow, self-study and spent over VND 3B on Ads. - Develop management processes and build Meta advertising resources, helping the advertising process to be sustainable and increase efficiency. - Consulting and Training in Digital Marketing through paid tutoring. - Ads partner with SME company. Consulting, implementing and optimizing advertising campaigns to increase messages, leads and ROAS.

PERFORMANCE MARKETING LEADER tại ADFLEX JSC

7/2020 → 12/2021 (1 năm 5 tháng)

Hồ Chí Minh

Manage AdFlex‘s performance marketing team, 10 people, with an average revenue of 2.5B per month, with an ROI of more than 200%. Sells various products and services: Health foods, electronic devices, fashion, education...in ASIAN countries. - Recruiting, training, updating multi-channel advertising knowledge and skills weekly. - Build KPI, monitor, and evaluate for each teammate. Budget planning to test new products and scale winning products to achieve monthly profit goals. - Build Meta ads accounts for marketing team. - Research and propose tactics to increase performance, testing the new advertising platforms. - Optimize landing page, setup Meta Pixel, ads test, tracking, optimize and scale up, average revenue of 320 million per month with ROI more than 260%, by using Meta Ads, Tiktok Ads, Google Ads, Push notification ads, Zalo Ads. - Training knowledge and mindset to develop the publisher community. The main speaker in monthly workshops.

BUSINESS UNIT DIRECTOR tại ADFLEX JSC

1/2022 → 9/2022 (8 tháng)

Hồ Chí Minh

Managing AdFlex Saigon office and operating AdFlex Vietnam's Affiliate CPO model with more than 20 people. Achieved an average of 5B, with more than 20,000 qualified leads per month. - Business planning for the CPO department, including publisher growth, revenue, profit. - Build KPI and commissions, monitor and evaluate for AM and Performance teams. - Build the culture and develop human resource capacity for Saigon Headquarter. - Create competition for a publisher to increase revenue and build loyalty for the publisher. - Increase CPO partner by attending events, networking. - Organize online and offline events for more than 100 publishers per month. - Built a publisher community to increase publishers, founded AdFlex Academy, which specializes in training advertising skills. Hosted the monthly event, was the main speaker for more than 10 events, and trained more than 600 people.

Digital Makerting Manager tại Bel Group Hospitality

2/2023 → 3/2025 (2 năm )

Hồ Chí Minh

Managed more than 14 four and five-star hotels and resorts, with 01 Digital Executive and 07 content creators. - PLANNING: Research and make Digital Marketing plan for each hotel. Implementation and optimization KPI from Ads (Google, Meta, Tiktok, Yandex), SEO, Meta Search, and Affiliate partners... Achieved the ROAS of 684% (13B) in 2024 and ROAS of 720% (7B) in the first quarter of 2025, including branding and sales campaigns. Testing new markets and helping the OTA Revenue increase 4 times for the CIS Market (Russian speaking countries). - WEBSITE: Build new website, set up GA4, Search Console, GTM, Meta Pixel, optimize UI/UX, secure management, plan SEO and execute SEO on-page, SEO off-page, content writing, optimize Booking engine, work with affiliate partner. Ensure Top 01 brand keyword search. Achieved 7.3B in revenue on website’s direct booking (2024) and 4.4B (Q1 2025). - ADVERTISING: Collaboration with sales team to create and optimize the promotion (F&B, Room, M.I.C.E). Build advertising account (Meta, Google, TikTok, Yandex) and advertising process. Running and optimizing CPC, Cost Per Message, Cost Per Lead, Revenue and ROAS. Set up Conversion API, and run re-targeting, re-marketing campaigns. Achieved 492% ROAS (5.4B) in 2024 and 747% ROAS (2.6B) in the first quarter of 2025. - SOCIAL MEDIA CENSORSHIP: Create a social media guideline and content censorship process. Follow trends, apply them to the hotel industry. Work with agencies and content creators to create monthly content. Achieved 2B impressions monthly and many viral videos on TikTok. - GOOGLE MAPS, TRIPADVISOR: Create or claim profile, optimize profile and fix issues (Ex: hacked profile, wrong category, wrong name, wrong address, remove bad reviews, old photos). Plan and implement to increase ranking, ratings and impressions on Google Maps. Achieved more than 4M impressions on Google Maps in 2024 and 1M in the first quarter of 2025. - BRANDING, KOL & EVENT: Brainstorming to name and build brand story for the new hotel, identifying USPs, and building Brand guideline. Build strategy for increasing online brand awareness for new hotel. Collaboration with the branding team to plan and deploy photo and video shooting. Work with KOLs, KOCs (sponsor videos, check-in activities). Participate in preparing for events such as MTE, VITM, hotel opening. - REPORT SYSTEM: Build centralized and report by using Looker Studio, connected with Google Analytics, Search Console, Meta Business Suite, Ads Manager, Google Sheets...Convert data into charts for reporting all Digital channels. - Attending hospitality events and ad platform events (Tiktok, Meta, Google, Yandex) to update knowledge and improve work, build networking. Training for marketing teammates and hotel’s marketing team to upgrade skills.

AdFlex publisher challenge 3.0 (2021)

12/2021

AdFlex publisher challenge 3.0 (2021)

AdFlex publisher challenge 2.0 (2020)

12/2020

AdFlex publisher challenge 2.0 (2020)

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

12/2021

Immortal Advertiser - AdFlex JSC 2021 (Publisher)

Best performance of the year - AdFlex JSC 2020

12/2020

Best performance of the year - AdFlex JSC 2020

Rising star - AdFlex JSC 2021

12/2021

Rising star - AdFlex JSC 2021

“For his great efforts at work” Belgroup Hospitality 2023

12/2023

Certificate of recognition “For his great efforts at work” Belgroup Hospitality 2023

Tran Thuy Thanh Truc - Director of Marketing & Communications

Bel Group Hospitality

truc.tran@belgroupvn.com - 0903 161 016