MarCom Supervisor tại Sheraton Can Tho

9/2024 → 8/2025 (11 tháng)

TPHCM

Maintained and enhanced brand consistency across all marketing channels. Managed content strategy for 4 official fanpages. Executed paid ads to increase brand awareness and generate bookings for hotel and F&B outlets. Achieved fully booked results during key holidays and new menu. Collaborated with KOLs to reinforce brand image, increase engagement. Lead a 3-member MarCom team to execute high-impact campaigns. Worked closely with internal departments and external partners to align and implement quarterly and annual marketing plans.

Senior Account Executive | Project Term tại Social Elite Agency

2/2024 → 9/2024 (7 tháng)

TPHCM

Be initiative in account management tasks: meet up with clients & KOL, take briefs, brainstorm, research about brand/KOL/consumer insights… Led a campaign that became a top trending topic on social media from March to June (counting by BuzzMetrics). Monitor work progress and keep in contact with clients at all stages (briefing, proposal, contract, production, campaign management). Control and be responsible for the projects, monitoring and optimizing the projects’ profit margin. Follow-up weekly report data to ensure KPI for the campaigns.

Marketing & Communication Specialist tại Bosch Vietnam

11/2022 → 2/2024 (1 năm 3 tháng)

TPHCM

Support the development of brand strategies and brand positioning, including follow the style guides and brand guidelines. Work with agency to develop and monitor all brand marketing activities, advertising campaigns. Follow up project and report for line manager, propose relevant programs in collaboration with line manager. Draft and create for all social media channels. Organize events to raise brand awareness and open customers list. Collaborate closely with internal teams to ensure the efficient and accurate completion of all paperwork and administrative processes.

Account Executive | Social & KOL Project Base tại Carnival Agency

2/2021 → 10/2022 (1 năm 7 tháng)

Vietnam

Run campaigns and promotions to encourage participation in social media initiatives Researching and developing unique, creative, engaging content . Connect & maintain relationship with KOLs, hot community and PR articles and create visual, content for KOLs. Handle paperwork and payment - booking and manage Influencers, hot Fanpage Facebook

Phạm Ngọc Đan Thanh - Account Supervisor

Social Elite Agency

danthanh@socialelite.io