Assistant Director of Marketing & Creative tại Green Bay Phu Quoc Resort & Spa

3/2024 → 1/2026 (1 năm 10 tháng)

Ho Chi Minh City, Hybrid

Key Achievements: - Developed brand repositioning and hands-on executed a full rebranding project after the major renovation, by closely partnering with the GM and in-house marketing team to refresh the master brand guidelines and deliver collateral across all departments, resort uniforms, and eco-concept merchandise. Directed all brand and lifestyle photography and videography in collaboration with media production teams. - Rebuilt the official website with an SEO-friendly structure, refined photography, and optimized UI/UX, integrated with hospitality marketing solutions; driving a +27% YTD's ADR growth and +148% revenue vs. KPI in 2025, +400% increase in direct website conversions, and ranking as a top-3 booking channel by December 2025 vs. January 2024. - Strengthened brand visibility through visual content storytelling, boosting engagement and guest demand across social channels; delivered +60% Facebook and +95% Instagram follower growth since March 2024; drove +250% website page visits via SEM and generated 150–200 qualified Facebook leads per month via performance-driven Meta advertising; enriched Google Maps and TripAdvisor listings, increasing guest reviews and rankings by +150%. - Elevated brand prestige through strategic PR and media partnerships with Saigoneer, Travellive, Wanderlust Tips Asia, DestinAsian, targeted wellness KOL and international influencers, leading DMC travel brochures, and domestic in-flight magazines, resulting in national and international travel awards. - Built sustainability-led partnerships with eco businesses and local suppliers to embed authentic, cultural storytelling across villa styling, housemade furniture, and on-property brand touchpoints, delivered independently without support from the interior design consultant. - Executed F&B, Spa & Wellness programs and seasonal event campaigns, festive activations, and guest experience initiatives across departments to enhance satisfaction scores and brand loyalty. Accolades: HOTLIST Travellive Editor’s Pick 2025 — "Nature-Immersive Resort" in Vietnam Luxe Global Awards 2024 — Best Luxury Eco Resort & Best Luxury Jungle Resort TripAdvisor Travelers’ Choice Award — 2024 & 2025

Marketing & Communication Manager tại Khách sạn Vias Vũng Tàu

4/2022 → 2/2024 (1 năm 10 tháng)

Ho Chi Minh City

- Developed and executed the 360° marketing strategy from the opening phase to post-launch stabilization. Established brand guidelines, ensuring consistency across hotel collateral, digital communications, and guest touchpoints. Oversaw commercial and lifestyle photography and videography across two properties within the cluster: Vias Hotel Vung Tau (2022) and Vias Resort Van Phong Peninsula (2023). - Built and launched the official website, overseeing SEO/SEM by partnering with a performance marketing agency; achieved and sustained direct bookings at 30% of total booking mix throughout 2022–2023, supporting distribution cost efficiency and revenue optimization. - Strategically implemented annual PR and media relations programs across top-tier luxury lifestyle publications, including L’Officiel Vietnam, Brand of Luxury, Wanderlust Tips Magazine, Luxbrand, Vietnam Airlines Heritage In-flight Magazine, and Korean-market press; secured multiple national and international accolades, including World Luxury Hotel Awards, Haute Grandeur Global Awards, Luxuo Awards, and Best Hotels & Resorts Awards. - Developed and managed high-impact sponsorships and cross-industry partnerships across banking, healthcare, airlines, education, and fashion sectors to expand corporate and leisure databases and drive FIT revenue. Delivered co-branded occasional PR campaigns with Pacific Airlines and local sporting events (for ex: Oneway Vung Tau Marathon 2023), generating 10,000+ reach via email marketing and measurable booking conversions. - Implemented integrated email marketing and digital OOH campaigns in partnership with Chicilon Media to amplify brand awareness and audience reach during the hotel’s opening year in 2022, supporting hotel revenue-driven promotional initiatives. - Defined content strategy and visual storytelling across owned and paid channels, contributed 28K Facebook followers throughout 2022-2023, Instagram 3K followers, 100+ direct bookings per month, overseeing social advertising and KOL campaigns targeting Gen Y travelers (25–35) and the local Vung Tau market; positioned the property as the top destination for lifestyle events, destination weddings, and premium staycation experiences. Accolades: - Haute Grandeur Global Awards 2023 - “Most Luxurious Suite in Vietnam” and “Best Hotel Service in Vietnam” - Best Hotels & Resorts 2023 - "Vietnam’s Leading Coastal Hotel" - World Luxury Hotel Awards 2022 - "Luxury Rooftop View Hotel – Global winner" - Luxuo Asia Awards 2022 - "Best Beach Hotel"

Assistant Marcom Manager tại Amiana Resort Nha Trang

5/2019 → 3/2021 (1 năm 9 tháng)

Nha Trang

- Partnered with the DOSM to develop and manage the annual MarCom budget and integrated marketing action plan. - Led owned-channel strategy across website, social media, and digital communications, achieving rapid community growth of 25K Facebook page followers. - Coordinated OTA digital campaigns and PR communications to support room sales, brand awareness, and market positioning. - Directed content, paid media campaigns, chatbot automation tools, influencer marketing, and OOH advertising to leverage demand, social engagement, and strengthen brand visibility and commercial performance in Nha Trang City. - Governed brand execution across all creative assets, resort collateral production, and visual communications, ensuring consistency and quality brand standards.

Sales & Marketing Supervisor tại Bệnh viện Đa khoa Tâm Trí Nha Trang

11/2018 → 4/2019 (5 tháng)

Nha Trang

- Directed content marketing and patient education strategies in collaboration with medical teams, strengthening brand credibility and patient trust. - Established integrated Sales & Marketing plans aligned with Group-level strategic objectives. - Oversaw brand execution across digital, on-site, and direct marketing channels. - Led community outreach programs, medical workshops, and engagement initiatives to support patient growth and retention.

Travel consultant & Production Delopment tại Trails of Indochina - Indotrek brand

6/2016 → 5/2018 (1 năm 10 tháng)

Ho Chi Minh City

- Managed direct client relationships and booking negotiations, contributing to a 30% increase in total revenue following the new brand launch. - Designed tailor-made adventure journeys across Southeast Asia and developed luxury travel itineraries for international clients. - Conducted market research and contributed to branding initiatives to support product positioning and sales growth. - Established seasonal sales brochures for travel agents across overseas markets, including the UK, US, and Australia. - Collaborated with local travel agents, tour desks, and tour operators to promote adventure day tours from Ho Chi Minh City.

Production Executive tại Phoenix Voyages

10/2014 → 5/2016 (1 năm 7 tháng)

Ho Chi Minh City

- Establish the production of Sales brochures in English and French for international trade and direct clients. - Developed tour products and pricing structures for travel agents and direct sales channels. - Supported the Sales Department by handling customized client and partner requests. - Participated in the planning and execution of FAM trips to strengthen trade relationships and product knowledge.

DELF B2 (French)

7/2014

I have achieved the academic certification of French, level B2, from the French Ministry of Education.

The certification of the Journey of Brand Building

11/2025

I have completed the course "The Journey of Brand Building" from CASK Academy in November 2025.

David Ashworth - General Manager

Green Bay Phu Quoc Resort & Spa

d_ashworth@hotmail.com

Vo Hoang Anh Tuan - Director of Sales & Marketing

Amiana Resort Nha Trang

dosm@amianaresort.com