Kho tài liệu 
Chuyên trang đào tạo 
Việc làm thêm
Thao Le
14 Lượt xem hồ sơ
Nữ, 04/02/1997, 29 tuổi
Lê Văn Sỹ phường Nhiêu Lộc
Cập nhật: 09/02/2026
Thông tin liên hệ
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| Liên hệ thành công | 0 | Chưa có |
| Liên hệ không thành công | 0 | Chưa có |
Từ 3 đến 5 năm
Nhân viên
20 - 30 triệu
HCMC
Tiếng Anh (Giỏi)
1.000 - 4.999
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Đại học Sài Gòn
Sư phạm Tiếng Anh - Đại học
2015 → 2019
Kĩ năng
| Tin học văn phòng | |
| Adobe Illustrator | |
| Adobe Photoshop | |
| Thiết Kế - Mỹ Thuật |
Kinh nghiệm làm việc
PR MANAGER tại ORCHESTARS
2/2020 → 2/2023 (3 năm )
Việt Nam
2020 - 2021: INDEPENDENT MARKETING EXECUTIVE Executed marketing campaigns for 40+ monthly musical events (from 200 to 480 seats) Developed a comprehensive content strategy, with short-term and long-term targets to the monthly concert, and driving ticket sales Created high-quality content across various channels (organic users required), including: Engaging posts, videos, paid advertising campaigns, newsletters, event invitations Produced POSM: Brochures, programs, posters, banners, press releases Run ads and monitored key metrics: ticket sales conversion, engagement and reach, ROI 2021 - 2023: INDEPENDENT PR MANAGER Managed the orchestra’s brand identity, tone of voice, and visual narrative Oversaw PR strategy and execution for a 2,000-ticket musical event, coordinating media, partners, and stakeholders to maximize reach and impact Ensured brand consistency across performances, campaigns, partnerships, and media Worked closely with musicians, conductors, and guest artists to develop compelling content Contacted external partners: media outlets, community organizations and sponsors Analyzed audience data including ticket sales trends, attendance patterns, demographics and engagement behavior
CLUSTER SENIOR PR tại MELIÁ HOTELS & RESORTS
4/2023 → 11/2025 (2 năm 7 tháng)
Việt Nam
PR FOR 13 PROPERTIES OF MELIÁ Had close relationships with press media and KOLs database, working with 25+ media outlets (lifestyle and mass publications); Wrote 100+ articles with different angles and tones of voice, press releases, pitch decks and media materials Drove partnerships across leading F&B partners and collaborated with travel bloggers/KOL/KOC/UGC Planned and allocated PR budgets for media coverage and campaign performance Managed interviews, panels, media visits, brand mentions and familiarization trips Ghostwrite op-eds, LinkedIn posts or speeches, and developed communication strategies to strengthen relationships with key stakeholders Analyzed website traffics, readership demographics, content focus, and editorial tone Prepared actionable PR reports, social crises, public sentiment, supporting data-backed response strategies during sensitive situations 6 MONTHS: ACTING CLUSTER MARKETING MANGER IN CENTRAL REGION Led social media and digital marketing strategy across six hotels and resorts, managing paid media budgets, ROI tracking and performance reporting Planned and executed brand and property-level marketing campaigns to drive visibility, demand, online reputation, and measurable commercial impact Coordinated agencies, media partners, and internal teams to ensure efficient campaign Maximized marketing reach, conversions, revenue impact, and post-campaign reporting COPYWRITING FOR 13 PROPERTIES - MELIÁ VINPEARL Wrote copy for digital and offline channels, including websites (global), landing-pages, social media, email campaigns, ads, collaterals, and presentations Developed stories for special events, campaign taglines, and editorial content for internal and external use Social content: Tailored writing style to reflect the unique character of each Meliá property Reviewed and editing translated content to ensure clarity and cultural sensitivity Created ad copy for PPC campaigns & OOH CONTENT PRODUCTION (VIDEO) Overseen video shoots for 6 properties in the Central region and Phu Quoc Pre-production tasks such as storyboarding, and talent briefing Supported on-set production and ensured smooth logistics Managed post-production reviews, providing clear direction on edits, mood, and final delivery standards EVENT EXECUTIVE Supported the development of event concepts and creative directions; Coordinated logistics and timelines Curated a list of suitable performers, artists, and speakers for each event concept; Handled negotiations or booking artist arrangements
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