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Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
30 - 40 triệu
Toàn Quốc
Tiếng Anh (Khá)
5 sao
Kinh doanh & tiếp thị
Resort/ Khu Du lịch
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Kĩ năng
Kinh nghiệm làm việc
Senior PR-Content Marketing Executive tại EMERALDA MANAGEMENT GROUP (Managing Ana Villas Dalat Resort & Spa)
10/2017 → 4/2020 (2 năm 6 tháng)
Việt Nam
Public Relations & Content Management Built and maintained strong relationships with key offline and online media such as Forbes, The Guide, Travellive, Vietnam Economy, Wanderlust, and VnExpress. Strengthened networking and sponsorship collaborations with chambers and organizations including EuroCham, CanCham, AmCham, Operation Smile, and ILA Fund. Partnered closely with KOLs, influencers, and bloggers to enhance brand visibility and engagement. Managed content across all digital platforms (Facebook, Instagram, LinkedIn, Website), including EDMs, landing pages, photoshoots, and videos. Produced and monitored PR articles, print ads, and full content packages for events, activations, and tourism fairs. Planned annual social media calendars and supported sales teams through data- driven content and performance analysis. Organized internal events and activities to strengthen company culture and engagement.
Marketing Team Leader tại HOAN MY RESORT LTD (Managing Hon Co Resort Ca Na & Hoan My Resort Phan Rang)
9/2020 → 2/2021 (5 tháng)
Việt Nam
Built annual and quarterly marketing strategies and budgets aligned with business goals. Led social media and design teams, ensuring brand consistency across all channels. Developed creative content and on-site activities reflecting each resort’s unique vibe. Oversaw digital campaigns (Facebook Ads, EDM, GDN) and brand photoshoots to boost engagement. Partnered with KOLs, bloggers, and media to expand online reach and brand visibility. Worked closely with Sales to align marketing initiatives with revenue and occupancy targets.
Assistant Marketing & Communications Manager tại EMERALDA MANAGEMENT GROUP | DEC 2021 - NOW (Managing Emeralda Resort Ninh Binh & Emeralda Resort Tam Coc)
12/2021 → Hiện tại
Việt Nam
Strategic Planning and Execution: Developed and implemented integrated marketing and communication strategies aligned with each resort’s business goals. Led multi-channel campaigns across digital, social, content, email, and traditional media to enhance brand performance and market reach. Brand Management: Ensured consistent brand identity and storytelling across all properties. Built strong partnerships with media, influencers, and business chambers to elevate brand visibility. Communication and PR: Directed internal and external communication initiatives supporting corporate and property-level objectives. Acted as key media liaison, managing press relations and brand reputation. Event Planning & Partnerships: Designed and executed heritage-inspired quarterly events that highlight local culture and guest engagement. Successfully organized three cultural exhibitions — Cá Chép Hóa Rồng, Tinh Hoa Đông Hồ, and Bách Niên Hỷ Sự — celebrating Vietnamese traditions and artistry. Collaborated with sales, F&B, and operations teams to ensure seamless guest experiences and >95% satisfaction. Partnered and sponsored major events including Chambers, Techcombank Marathon, Tràng An Marathon, and BritCham FunRun, Vietnam Heritage Photo Award... reinforcing brand presence and community connection.



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