Digital Marketing Intern tại HV HOLDINGS

5/2024 → 9/2024 (4 tháng)

Việt Nam

Content Production Researched customer behavior and insights to plan multi-channel content (Text/Video/Image). Directly developed scripts and produced videos using CapCut and Canva, optimizing the first 3-second touchpoint (Hook) to improve CTR. Achieved over 39,000 impressions in one week. Landing Page Development: Designed and built high-converting landing pages by leveraging structured Wireframes to map out clear customer journeys. Developed Mobile-first interfaces, optimizing UX/UI for a seamless experience on all devices. Strategically refined key conversion touchpoints (CTAs & lead forms) to maximize conversion rates. Consistently enhanced campaign performance through A/B Testing and data-driven iterations. Facebook Ads: Managed and optimized advertising budgets consistently maintaining a 1–2% CTR through rigorous A/B testing. Refined the customer journey from ad touchpoints to Landing Pages to drive conversion rate optimization (CRO). Developed high-performing short-form video content (Reels, Facebook Watch), generating a steady growth of 1,000+ page visits per week. Proficient in Meta Business Suite and Google Analytics to analyze, measure, and optimize campaign performance through a data-driven approach.