Sr Social Media Analyst tại Traveloka

5/2021 → Hiện tại

Việt Nam

Scope of work: Managed Traveloka’s social media platforms, built and grew the Facebook community (Het Tien Vi Du Lich), developed the TikTok channel, and launched the "Birdnest" influencers community. Led KOL campaign strategy during sales and peak seasons, collaborating closely with internal teams, agencies, KOLs, and media partners (e.g., VnExpress, TravelSig+, VNTravelMag,...). Key Achievements: Grew Traveloka’s TikTok channel from 25K to 600K followers in just 8 months. Created "Birdnest," a KOL and influencer community, achieving 200+ active members and 3M monthly reach with a CPR under $0.002. Launched and maintained the TikTok HTC "OKA Challenge" in 2021, generating over +100M views and 80K hashtag uses within a week. Built strong relationships with top travel influencers (Tuan Cuong Chan, Tran Dang Dang Khoa, Vinh Gau, Ha La La, Trang Cho) and major e-press platforms (VnExpress, TravelSig+, VNTravelMag,...). Organized famtrip collaborations between airlines, influencers, and tourism departments, including partnerships with Jeju Air (JTO), TWA (EVA Air), and KTO (VNA) Successfully hosting 2021, 2022 and 2023 wrap-up events with participate of KOLs, influencers and celebrities for Traveloka.